re-imagining for the new social web Nick Love myspace.com/nicklove73 twitter.com/nicholaslove

Why we needed to re-imagine

Turning the ship around From social network to social entertainment destination

Turning the Ship Around

market & internal trends

social media is dead: the future web is more social,

personal & niche

changes in Myspace user behaviour

what do we do well?

“be the leading social

entertainment destination, powered by the passions

of fans”

new technology new design

focus on curators

TOPICS (Technical Element)

CURATORS (Human Element)

richest social

entertainment

experience

that drives

user engagement

November 29, 2010

new brand

key takeouts & questions

Nick Love nlove@myspace-inc.com myspace.com/nicklove73 twitter.com/nicholaslove

THANK YOU