Reading techniques i newspaper goodies

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PARTS OF A NEWSPAPER

Nameplate / Flag Ears / Pugs Teaser/Skybox Banner story /

Splash Folio Headlines

Banner Head Byline Dateline Cut / Photo Cutline / Caption Photo credit Jumpline

PARTS OF A NEWSPAPER

Nameplate / Flag

Ears / Pugs Ears / Pugs

Teaser/Skybox

Folio

Banner story

/ Splash

Headline

Headline

Headline

Banner Head

BylineDateline

Cut / Photo

Cutline / Caption

Photo credit

Jumpline

Masthead

MastheadKickerDeck

Secondary parts:

Thumb corner Exclusive/ScoopGutter

HEADLI

HEADLI

NENEA title givenA title given

to a news itemto a news item

FUNCTIONS OF FUNCTIONS OF HEADLINESHEADLINES

• Headlines give readers the news at a glance.

• Headlines draw attention and capture drama.

Beautiful princess marries prince charming; Shrek commits suicide

Third little pig found guilty of stealing mermaid’s voice

Snow Snow White White brags brags about not about not really really liking liking porridge porridge belonging belonging to the to the bearsbears

The good fairy wins prize The good fairy wins prize for refusing to deliver for refusing to deliver Pinocchio’s consciencePinocchio’s conscience

Headlines organize the news

and the newspaper.

Headlines capture a tone that is consistent to the story.

TONE -- refers to voice, focus, overall identity and purpose

FUNDAMENTAL STEPS FUNDAMENTAL STEPS IN IN

WRITING HEADLINESWRITING HEADLINES::

1.1. Read and summarize Read and summarize

the storythe story..

Dozens of students at Angeles City National High School became ill yesterday after being served a tuna lunch in the school cafeteria,

officials said.Forty-two third-, fourth- and

fifth-graders were taken to two area hospitals, where most were released after treatment for food poisoning and dehydration. Eight students were kept overnight for observation at Angeles Medical Center.

Guide Questions:

What are the key words?

What is the point of the story?

What does the lead/lede and the nut graf say?

2.2. Cast the summary Cast the summary in a sentencein a sentence..

Some guidelines:Demand accuracy. There is no place in newspapers for headlines that are not absolutely accurate. Near enough is not good enough.

Keep it short and direct.

Write active, rather than passive, heads. Almost every head is improved with a strong verb.

(a THESAURUS is a good investment!)

Ask yourself: Ask yourself: WHAT CAN I CHANGE WHAT CAN I CHANGE WITHOUT CHANGING OR CLOUDING WITHOUT CHANGING OR CLOUDING THE MEANING OF THE SENTENCE?THE MEANING OF THE SENTENCE?

Make every word count. Avoid Make every word count. Avoid headlines that waste words. headlines that waste words. “Eating"“Eating" is far more direct than is far more direct than “being served “being served with"with"

3.3. Shorten the Shorten the sentence sentence

by putting it by putting it in headline formin headline form

The Basics of headline form:

Use present tense.

Ex: Angry GMA promises

to wipe out Abu Sayyaf

Duterte wants Misuari freed

Eliminate the articles a, an and the

Ex: Skip the highway, mayorappeals to the motorists

`The Aviator’ wins 3 awards

Replace the conjunction Replace the conjunction andand with a with a comma.comma.

Example:Example: Pangasinan groups, Pangasinan groups, execs act to revive execs act to revive mangrovesmangroves

DENR to probe Gov, son DENR to probe Gov, son on illegal logging rapson illegal logging raps

Use figures rather than writing out Use figures rather than writing out numbers higher than one.numbers higher than one.

ExampleExample::Teenager killed, 2 hurt Teenager killed, 2 hurt in collisionin collision

Attack on rebel leader Attack on rebel leader kills son, 3 otherskills son, 3 others

in Arayatin Arayat

• Drop the end punctuationDrop the end punctuation

• Use single instead of double Use single instead of double quotation marksquotation marks

•Example:Example:

•Al-Qaeda capable Al-Qaeda capable of ‘devastating of ‘devastating attack,’attack,’

says UNsays UN

Use semi-colon when there are 2 subjects.

Example:

Trapped child freed from cave;Rescuers lauded for ‘heroic’ effort

For future-tense headlines, replace WILL with TO

Example: 3 Celebrities to appear

on game show

Supply attribution where needed

Example:

Eating more fat raisescancer risk, new study concurs

New research underscores link between cancer, high-fat diet

Use common abbreviations that are approved by your stylebook

Example:

Ebdane warned

of DPWH syndicate

DBM passes buckon ‘love bonus’

Avoid bad breaksAvoid bad breaks

Never divide a first and last nameNever divide a first and last name

Ex: Ex: Victory for AlVictory for Al

Gore seenGore seen Never divide a title and a nameNever divide a title and a nameNever hyphenate to end a lineNever hyphenate to end a line

Ex:Ex: Promising edit-Promising edit-

ing career end-ing career end-

ed by lousy headed by lousy head

Avoid adjective-noun break when each Avoid adjective-noun break when each has a meaning distinct from its partshas a meaning distinct from its parts

Ex:Ex: Ex-con is friedEx-con is fried

chicken chain’s chicken chain’s

manager of yearmanager of year

• Rewritten version:Rewritten version: Ex-con namedEx-con named

best best managermanager

by chicken by chicken chainchain

Avoid preposition-object breakAvoid preposition-object break

Ex:Ex: Republican support forRepublican support fortax break guaranteedtax break guaranteed

Pray forPray for

Pope; don’tPope; don’t

speculatespeculate

4.4. Substitute shorter words Substitute shorter words

and terms for long onesand terms for long ones to make the headline fit to make the headline fit

5.Avoid headlinese5.Avoid headlinese

Headlinese – cliched Headlinese – cliched terminology of short wordsterminology of short words