Realty & Micro Infra Projects Marketing Solutions

transcript

The Project Marketing Solutions

About Us

KPP Constructions an EPC having four decades of glorious accomplishments élan in its forte,

amalgamated with the reputed Shastri Group of Institutes having a decade of credence in

Education excellence.

The evolved Shastri Infra Solutions Pvt. Ltd. (SIPL ) has best of both the worlds to offer :

On one hand its an aspiring Developer in Realty, on the other hand has pioneered Infrastructure

Constructions, which apparently are the Landmarks of Mumbai & the surroundings. Eminent yet

another dimension that immerge is invariably R&D backed Consultancy services.

The multi-facet expertise they bring on board are :-

� Technical : Know how to execute intricate gigantic projects of any type aided by the latest

advancements in the Industry.

� Managerial : Balancing Time, constraining Cost, setting Quality benchmarks by efficient use of

resources & effective utilization of Manpower.

� Administrative : Judicious planning, strategic approach, new-age paced implementations,

thinking beyond archetypal methodologies & corporate governance.

� Commercial : Value for Money irrespective of whom it belongs, upholding the Indian economy by

contributing to the Rupee value as a responsible entrepreneur. Harnessing viabilities to create win-

win R.o.I.s for all the stake holders.

� Philanthropic : Insightful gratitude towards our society & environment where we work & earn as

a corporate citizen.

2© The Connecting Link www.SIPLindia.co

Vision

To be recognized as the soul of construction and infra solutions

industry with a heart which beats for ethical values, nation

development and humanity being mindful of the environment.

Mission

� Contributing in every man’s dream to have a home by providing him with quality life in self

contained societies at the most competitive price and optimum space

� Weaving International experience in high end mixed use properties like Offices, Convention

Centers, Shopping Malls, Educational institutions, Health care & Entertainment

� Joining hands with establishments willing to volunteer for the social cause through real infra by

devoting our expertise selflessly & time whole heartedly

� Rural development in Industrial Sectors for the benefit of local people and homogeneous progress

of the agrarian & miners

� Improving the accessibility with futuristic planned development of roads, bridges & commuting

hubs; networking cities with towns & villages

� To revolutionize Tourism experience by developing destinations & circuits which are not only out

of the world but has a world of their own

� Overall employment generation, manpower skill development, women empowerment and

securing children rights for basic education

� Infrastructure Planning :� Need Mapping & Potential Identification, Market Intelligence, Domain Knowledge, Government Policies ( Central & State ), Subsidies & Grants, Cost Effectiveness and Return on Investment.� SPV Formation, Joint Ventures, Tie-ups, Partnerships, Sub-contracts, Stake holdings, Collaborations

� Infrastructure Solutions :Solution providers to all the asset classes of construction and infrastructure industry. Rendering quality services in every aspect of Realty right from land acquisition to sales.

Scope of Services

� Infrastructure Development :Development of Residential, Commercial, Industrial, Airport Terminals, Roads, Sky-walks, Fly-over, Foot-on Bridges, Schools, Colleges, Hospitals, Hotels, Resorts, Amusement Parks, Stadiums, Clubs etc.

� Marketing: � Branding, Promotional Activities, Media Planning, Public Relations, Online Marketing, Events & Seminars, Exhibitions & Conferences, Road Shows and Ground Activations, Sponsorships etc.� Prospect Identification, Need Mapping, Potential Identification, Financing, Sales, Leasing, Maintenance and After Sales

Infrastructure solutions

• Land Acquisition

• Land parcel identification, ground realty check, title search

• Documentation, Conveyance deed & registration

• Project Conceptualization

• Feasibility Report, Concept Report & Advisory Services

• Development Approvals

• Purchase Permissions, Zone Conversion, Changes in DCR, FSI, NA, Township consent

• Environmental approvals, Plan approvals, Power, Water & Roads Approvals

• Land / Legal Consulting

• Ground realty verification, Land document procurement, Title search, Litigation Management

• Project Funding

• Equity Capital raised through Private Investors

• Debt Funding both Fund based & Non Fund based

• Subsides non-refundable Govt. Grants & Fiscal Benefits as applicable

• Project Design

• Master planning, Infrastructure Design, Architectural Design, MEPF & HVAC Design

• Structural Design, Presentation Drawings & Approval Drawings

• Interiors & Landscape Design

• Project Engineering

• Structure & Civil Drawing

• BOQ, Costing, Quantity Survey, Bill verification, Running Bill Tracking & Bill Approval

• Material Procurement Indent, QA / QC

• Tenders , Bidding & Contracting and PMC

Infra Realty sectors

� Residential :Hi-rise Towers and Integrated Township, Luxury homes and Service Apartments, Bungalows, Villas, Condominiums, Pent-houses, Second/ weekend homes, Farm houses & Tree houses, LIG, MIG, Affordable homes, Slum Rehab.

� Commercial : Commercial complex and offices, Banks, Postal & Telegraph Offices, Malls and multiplexes, Hotels, Shopping Complexes, IT & ITes parks, BPO, KPO and Bio-tech parks.

� Social Infrastructure :Hospitals, Educational Institutes, Old age homes & Orphanages, Asylums, Rehabilitation Centers, Museums, Libraries, Community Halls, places of Worship, Landscaped Gardens, Joggers Track, Swimming pools, Play grounds, Gymnasiums, Sports courts & Stadiums.

� Basic Infrastructures : � Basic Infrastructures : Airports, Roads, Skywalks, Bridges, Bus Stops, Railway station, Ports, Flyovers, Jetties, Dams, Canals, Water & LPG, Milk Pipelines, Drainage & Sewerages, Power & Telecom Towers.

� Sector Parks : � Entitled for Subsidies : Cold Storage & Cold Chain, Food, Textile, SSI, SME & Industrial Parks, Plastic,

Leather and AYUSH Parks ( Ayurveda, Yoga & Naturopathy, Unani, Sidha and Homeopathy )� Also Warehousing Complexes & Logistics Park though it is not entitled for subsidies.

� Amusement, Leisure & Tourism : � Entitled for Subsidies : Golf Courses, International Convention Centers, Tourist Trains, Cruise Vessels

& Terminals, Health & Rejuvenation Facilities. So are Science Cities.� Others : Sports Cities, Cable Carts ( Ropeways ), Steam & Sauna – Spas, Amusement, Theme &

Water Parks, Tourism Circuit, destination Location, Hill Station, Oceanarium, Hotels & Resorts, Shopping Hubs, Ethnic Galleries & Curio Shops, Flea Markets, Food Plaza.

Benefits of Association

� Taller Reach

� Plucking stars from the sky is all the more possible if you aim high from the pinnacle of success

� Aspirations wedded to deliberate perspirations yield phenomenal results

� Wider Share

� Market Penetration in all asset classes pertaining to Real Infra

� Percolation from Metros to Cities, Cities to Towns & Towns to Villages

� Deeper Foundation

� Knowledge Bank, Intellectual Capital, Talent Pool & Patent Rights

� Economies of Volume & Operational efficacies

� Broader Vision� Broader Vision

� Self-consciousness along-with respect for others due to time saving

� Self-less service of donating skills for underprivileged & overlooked flip side

� Richer Band

� Industry Positioning as a medium for change

� Brand Equity, harvesting royalties as an Alchemist

� Acknowledgement, Recognition, Recommendations & Accolades

� More Long-lasting

� Product Specialization in Niche sectors like Tourism & Renewable Energy

� Government Projects Empanelment for Basic Infra & priority causes

� International Clientele & Overseas Ventures

Projects Portfolio I. Executed Projects

Sr. No. Year Project Location Area Type Scope Height Value

1986 Santacruz Airport

Villeparle,

Mumbai 1,00,000 sft Airport RCC G + 3 2,00,00,000

1988 Leela Penta Hotel

Andheri,

Mumbai 1,50,000 sft Commercial RCC G + 7 4,00,00,000

Telephone

Exchange Thane 90,000 sft Commercial

RCC, Brickwork,

Plastering &

Water Proofing

G + 8 With

basement 1,50,00,000

1993 State Bank of India

CBD Belapur,

Navi-Mumbai 50,000 sft. Commercial RCC G + 4 75,00,000

1993 Unit Trust Of India

CBD Belapur,

Navi-Mumbai 50,000 sft Commercial RCC G + 4 75,00,000

1993 Goa Airport Goa 65,000 sft Airport RCC G + 4 90,00,000

1995 Orkay Silk Mills Patalganga 60,000 sft Commercial RCC G + 3 85,00,000

1995 Kalsha Udyan

Vashi, Navi-

Mumbai 2,75,000 sft Residential

RCC, Brickwork,

Plastering &

Water Proofing G + 7 (3 nos) 5,00,00,000

Shirdi Saibaba

Guest House Shirdi 1,00,000 sft Commercial RCC G + 4 1,00,00,000

Reliance Industrial

School Building

Dhanpada

Patalganga 1,40,000 sft Commercial

RCC, Brickwork,

Plastering &

Water Proofing G + 4 (5 nos) 3,50,00,000

1998 Ashirwad

Andheri West,

Mumbai 19,500 sft Residential Entire Work

G + 8 With

Basement 97,50,000

2000 Roxi Cinema

Marine Lines,

Mumbai 3,00,000 sft Commercial RCC

G + 5 with

Theatre 4,00,00,000

2000 Pratiksha Tower

Grant Road,

Mumbai 2,50,000 sft Residential

RCC Brickwork,

Plastering &

Water Proofing G + 12 5,00,00,000

2000 Fariyas Resort Lonavala 3,25,000 sft Hotel

RCC, Brickwork &

Plaster 5,00,00,000

1997- Porvarium,

2001 NRI Society

Porvarium,

Goa 1,00,000 sft. Residential Entire Work G + 4 (5 nos) 65,00,000

2001 Hermitage

Kashimira,

Mira Road,

Thane 100000 sft Residential

RCC Brick work,

Plaster & Water

proofing G + 7 (5 Nos.) 2,50,00,000

2003 Lilac Garden Juhu, Mumbai 65,000 sft. Residential

RCC, Brick Work,

Plaster &

Waterproffing

G + 5 With

basement 1,25,00,000

2003 Club Millinieum Juhu, Mumbai 40,000 sft. Club

RCC, Brick

Work,Plaster &

Water proofing

G + 3 With

Basement &

swimming pool 68,00,000

Dr. Babasaheb

Ambedkar Technical

University

Lonare,

Mahad,

Raighad

District

3, 00,000 sft &

above University

RCC, Brickwork,

Plaster &

WaterProofing

(with materials) G + 2 (5 Nos) 15,50,00,000

Chittaranjan

Housing Society

Pvt. Ltd

Mumbai

Central 15800 sft Residential Entire Work G + 7 (2 Nos.) 82,00,000

Maxus Mall cum

Multiplex

Bhayander

West , Thane

2,50,000 sft. &

Shopping mall +

6 theatres

RCC, Brick work,

Plaster (Labour

G + 3 With

Basement 4,25,00,000

2004 Golden Valley Hotel

Ghodbhander

, District

Thane 32,000 sft. Hotel Entire Work G + 3 3,50,00,000

2006 Shreeji Exhibitors

Bhayander

West , Thane

60,000 sft. &

above Commercial

RCC, Brick work,

Plaster (Labour

Only) G + 7 80,00,000

2005 Leela Niwas

Juhu ,

Mumbai 15,500 sft. Residential

RCC, Brick work,

Plaster & Water

proofing

G + 8 With

Basement 83,50,000

2008 Shreeji Exhibitors

Bhayander

West , Thane

1,25,000 sft. &

above Residential

RCC, Brick work,

Plaster (Labour

Only) G + 7 1,25,00,000

MMRDA School

Building

Mankhurd ,

Mumbai 45,000 sft School Building Entire Work G + 4 2,08,70,010

East Coast (I) Ltd,

Chennai

Dahisar West

, Mumbai 900 meters Sky Walk

Excavation, RCC,

Pavers & Tiling Bridge 1,27,00,000

Sr. No. Year Project Client Location Area Scope

1 2013Special Township at

Khalapur

Revive Infra Pvt.

Ltd.Khalapur 200 Acre Preconstruction

2 2013 Facory Building Veka India Pvt. Ltd. Mahape 40000SFTProject

Management

3 2012 Hotel Grand View Grand View Group Condoloium , Goa 40000SFTProject

Management

4 2011-2012Parle Agro Plant,

VaranasiParle Agro Varanasi 100000sft

Project

Management

Projects Portfolio

II. Project Management & Preconstruction Services

Varanasi Management

5 2011-2012Parle Agro

Expansion PlantParle Agro Bhopal 20000 sft

Project

Management

Expansion PlantParle Agro Gaziabad 20000 sft

Project

Management

Expansion PlantParle Agro Hydrabad 20000 sft

Project

Management

Expansion PlantParle Agro

Khurda,

Bhubneshwar20000 sft

Project

Management

9 2011-2012Parker Haninfeen

LimitedParker Haninfin Mahape 200000sft

Project

Management

10 2010-11Sekeria Premium

BunglowMr. Tarun Sekseria Mandwa, Alibag 10000 Sft

Project

Management

11 2010-11 Industrial BuildingRevive Reality Pvt.

Ltd.Turbhe 150000 Sft

Project

Management

Projects Portfolio III. Design & Liaisoning Projects

Sr. No. Year Project Developer Location Area Type Scope

1 1996

Western India

Shipyard Western India Shipyard Vasco-Goa

40,000 sq.

ft. Shell Office

Warehouses

Converted into

Office

2 1996 Tarngini Ship Goa Shipyard Goa Designer Ship

Carving of

Bowbadge

1997 Goa Marriott Marriott Chain of Hotels Goa

200 Rooms

5* Hotel Interiors

4 2002

Chaitanya Health

Club Chaitanya Health Club Pune

30,000 sq.

ft. Gym RCC design

5 2003 Pashankar Auto Pashankar Auto Pashan, Pune

40,000 sq.

ft. Showroom Interiors

6 2005 BSEL Tower Kanika

Vashi, Navi-

Mumbai Commercial Elevation Design

2009 Unity Infra Projects

Prabhadevi,

Mumbai Infra Projects

Laisoning for Govt.

project

8 2008- Orchid Vitthal Kamat Group Balewadi, Pune

400 Rooms

5* Hotel

Laisoning &

Interiors

2010 -

Sahara Prime City

Ltd Sahara Prime City Ltd Dhanorie, Pune 107 Acers Township

Layout Design &

Liaisoning

10 2011 Hutchings School Hutchings School Talegaon 5 Acers School

Layout &

Landscape design

Projects Portfolio

IV. Projects Under Execution

No. Year Project Location Area Type Scope Height Value

1 2007

PSD Shastri

Aeronautical

College Shivane, Pune

40,000 sq.

Educational

Institute

Entire

work G + 3 10,00,00,000

2 2008

Country Club

Kolad, Raigad

1,50,000

sq. ft. Golf Club

Entire

work Individual 4,25,00,000

2 2008 Kolad, Raigad sq. ft. Golf Club work Individual 4,25,00,000

3 2009 Global City Virar, Thane

44,000 sq.

ft. Residential

Shuttering,

End to End G + 6 7,00,00,000

4 2009 Anand Vihar

Versova,

Mumbai

35,000 sq.

ft. Residential End to End G + 6 5,00,00,000

V. Project Marketing

• Year : 2006-2009

• Project: Ideal Hills - 17 Acres Mini Township, Jabalpur (MP)

• Developer : Ideal Properties ( Just Launched – Building Corporate Image )

• Scope : Marketing, Branding, Sample Flat Interiors & Floor Plan Consulting

• Year : 2008-2009

• Project: South Avenue Mall - 3 Acres Mall cum Multiplex, Jabalpur (MP)

• Developer : Jabalpur Entertainment Complexes Pvt. Ltd. ( City’s First FEC – Building Corporate Image also Marketing the City of Jabalpur)

• Scope : Marketing, Branding, Recruitment, Promotions & Tenant Relations

Projects Portfolio

• Scope : Marketing, Branding, Recruitment, Promotions & Tenant Relations

• Year : 2010-2012

• Project: Renaissance Infrastructure - 450 Acres Industrial & Logistics Park , Mumbai (MH)

• Developer : Renaissance Infra Realty Pvt. Ltd. ( Just Launched – Building Corporate Image)

• Scope : Marketing, Branding, Grooming & ERP initiation

• Year : 2010-2012

• Project: Asmeeta Texpa - 60 Acres Integrated Textile Park, Mumbai (MH)

• Developer : Hubtown Developers ( Ackruti City Ltd.) ( Mumbai’s First – SITP )

• Scope : Marketing, Branding & Promotions

Marketing Services

• Market Research : Study Market Behavior, Demand Analysis, Potential Mapping, Competitor Analysis, Pricing Policy, Product Positioning, Cost Evaluation

• Corporate Identity : Etymology, Vision & Mission, Logo & Punch-line, Signatures, Stationery etc

• Branding : Values, Personality, Ambience, Positioning, Packaging,

• Advertising : Media Planning, Creative, Monitoring

• Sales Promotions : Events, Gifts / Offers, Demos ( Sample Flat –Interiors )

• Digital : Online Media Planning, Online Marketing, Website Development, Social Media Profiles, Banners, e-Brochures, Google Ad words, SEO, SMO,

Ambience, Positioning, Packaging, Culture Reinstatement

• Spruce : Grooming Brand ambassadors, Image Building

• MARCOM : Leave Behinds, Presentations, Internal & External Correspondence, In-house Magazines, Newsletters, White Papers, Stakeholder Reports, Agreements, Bills, Invoice etc

Google Ad words, SEO, SMO, Monitoring Hits & Online Inquiries

• Public Relations : CSR, Employee Welfare, Govt. & Media Relations

• Digital PR : Online Articles, ORM, Directory Listings

• Publicity : News makers, Knowledge Portal, Research

The Deliverables • Print :

� Newspaper-Magazine Ads, Brand Manuals, Stationery, Brochures, Annual Reports

� POP material, Displays, Backdrops, Wall panels, Docket Folders, Merchandise

• Electronics :

� TV-Multiplex Commercials & Sponsorships

� Audio Videos, Virtual Walkthroughs

� Radio Jingles, Programmed IPs

• Outdoors :

Billboards, Canopies, Stalls, Kiosks� Billboards, Canopies, Stalls, Kiosks

� Transit Ads, Bus Shelters, Sky writing

� Site Fence Wraps & Signage ( Environmental Graphics )

• Digital :

� Website-Mobile applications, eBrochures, Emailers, eBanners

• PR & Publicity :

� Advertorials, Press Releases, Ground Activations

• Deciding on the Company Name

• Logo Story woven into Design

• Logo Colors

• Type Face & Font Size

Etymology, Logo Design & Punch-line

• Finalizing the Punch-Line

• Logo Guidelines

• Brand Manuals

• Corporate Identity

Print Ads

Billboards & Displays

Sample Flat Inauguration ~ Anniversary

Expos & Giveaways

E-mailers & Flyers

Graphic Symbol & Greetings

Expos & Trade Shows

Docket Folders

Brochures & Leaflets

Road Shows

Walkthroughs & Audio-Videos

R-Infra walkthru.wmv

Double Click on the ‘Text’ above &

left ‘Screen’ to View

ideal-3avi_flv.flv

Audio-Presentations

Double

Click on

‘Image’

on the

left to

View &

on the

‘Speaker’

below to

Conference Hall, Sample Flat Interiors

Design-Build & Brand Positioning

Online Links

• Blogs :

� ‘Self-contained Warehousing Cplx & Industrial Park’ ~ A Logistical Renaissance in the making...

http://gatewayofindependence.blogspot.in/

� ‘Our Ethics, Your Prosperity” ~ Wise decision, the beginning of Forever Festivities

http://logisticalrenaissance.blogspot.in/

• Websites :

� www.SIPLindia.co ( EPC, PMC & Developer )

� www.magusindia.co ( PMC – Govt. Certified )

� www.ririndia.com ( Developer – Micro Infra )

� www.ideal.co.in ( Property Developer )

� www.hotelprestigeprincess.com ( Hotelier & Builder )

• Profiles & Presentations :

� ‘Land Development Consultancy’ ~ They are not Magicians, they are Magusians

http://creatingflourishingcommunities.blogspot.in/

� ‘Creating Flourishing Communities’ ~ The Only C2C Biz Model Consultancy

http://landdevelopmentconsultancy.blogspot.in/

� “A Story of Six Storeys”

http://4ty5ied.blogspot.com/

• Profiles & Presentations :

� http://www.facebook.com/shastri.infrasolutions

� http://www.linkedin.com/in/siplindia

� http://www.helloslide.com/presentations/24pwnsrniv/sipl-corporate-profile-india

� http://www.slideshare.net/SIPL-India/sipl-corporate-profileindia

� http://www.slideshare.net/sam.jecpl

Screenshots… Blogs

Screenshots… Websites & PPTs

Screenshots… Social Profiles

Promotional Campaigns…

Cover Concepts

Backlit Panels, Standee & Backdrop

Front lit Panels, Magazine Ad

Web-templates, Signage

Market Research, Survey & Feedbacks

Reach Us

Anshul B Sharma

Managing Director abs@siplindia.co

Harish G Nair

Executive Directorhgn@siplindia.co

Shastri Infra Solutions Pvt. Ltd. ( S.I.P.L. )

H.O. : 140/6, Warje Chowk, NDA Road, Warje Malwadi, Pune ( MH ) – 411 058

Ph : +91 20 2523 6151 / 6542 Fax : +91 20 2523 6277

Email : contact@siplindia.co

Aakriti R Bedi

Director Marketingarb@siplindia.co

Email : contact@siplindia.co

url : www.SIPLindia.co

http://www.linkedin.com/in/siplindia

http://www.facebook.com/shastri.infrasolutions

https://twitter.com/DConnectingLink