Rebecca Kelley, SEOmoz.org

Benefits of Healthy and VigorousMaster Baiting

Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

Benefits of Link Bait

2. Visibility1. Links

Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

Successful Link Bait Creates a Domino Effect

Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

One Page Can Strengthen Your Entire Domain

Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

You Can Also Get Some Traffic Stickiness

Week 9: 12,533 page views

Week 10*: 31,326 Week 11*: 198,805 Week 12: 150,365 Week 13: 81,560

Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

Who Are You Targeting?

Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

Why?

The Internet is evolving Blogs Social communities

People like to link! Create content, give it

to the right audience

Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

Do Your Homework

Research your sector's link-worthiness

Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

Look at Current Trends on the 'Net

Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

Don't Neglect Your Industry!

Links from related blogs and sites:

Relevance Authority Better stickiness

Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

Good Ol' Fashioned Brainstorming Works, Too

“What would I find interesting?”

Ask coworkers and friends

Write everything down

Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

Link Bait Is As Simple or Complex As You Want It to Be

Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

Be Aware of the Cons of Negative Link Bait

Are you ballsy or just an a-hole?

Will this affect your brand?

Do the ends justify the means?

Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

Look Before You Leap

Do some pre-launch PR

Keep an eye on your traffic

Receive ongoing value from link bait

Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

Don't Forget...

Link bait isn't always successful

Nor does it always target your typical audience

Link bait isn't necessarily a solution...but it is a kick-ass strategy

Rebecca Kelley, SEOmoz.org

Thank You!

www.seomoz.org/users/premium