Post on 01-Apr-2021
transcript
ReconceptualisingCREM Alignment
to Account for Waste
Tuuli JylhäDepartment of Management in the Built Environment
Delft University of Technology
Real estate as
1. Operational asset
1. Investment asset
Photo by Adeolu Eletu on Unsplash
2. Investment asset
Photo by Annie Spratt on Unsplash
Photo by Samuel Zeller on UnsplashPhoto by Mieczysław Marków on UnsplashPhoto by Christian Lambert on Unsplash
Photo by Adrian Trinkaus on UnsplashPhoto by The Creative Exchange on UnsplashPhoto by Mai Truong on Unsplash
The purpose of the paper is to reconceptualise CREM alignment to
feature the waste concept in smart use of CRE resources.
Integrative literature review(Torraco, 2005)
Photo by Patrick Tomasso on Unsplash
Alignment
1) within organisation2) across organisations
Organisational alignment(Kathuria et al. 2007)
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1 F2 F3
Corporate strategy
A B C
Decision areas
Organisational alignment(Kathuria et al. 2007)
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1 F2 F3
Corporate strategy
1b
1a
A B C
Decision areas
1c
1a 1c- Vertical / Hierarchal alignment
Organisational alignment(Kathuria et al. 2007)
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1 F2 F3
Corporate strategy
2
A B C
Decision areas
3
2 Cross-functional alignment
3 Intra-functional alignment
Horizontal alignments:
Organisational alignment(Kathuria et al. 2007)
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1 F2 F3
Corporate strategy
2
A B C
Decision areas
3
2 Cross-functional alignment
3 Intra-functional alignment
Horizontal alignments:
1b
1a
1c
1a 1c-
Vertical / Hierarchal alignment:
Cross-organisational alignment
CREM alignment
Vertical CREM alignment
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1
Corporate strategy
1b
1a
A B C
Decision areas
1c
F3CRE
Cross-functional CREM alignment
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1
Corporate strategy
A B C
Decision areas
F3CRE
Intra-functional CREM alignment
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1 F3
Corporate strategy
A B C
Decision areas
3
CRE
1c
Organisational CREM alignment
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1
Corporate strategy
2
A B C
Decision areas
3
1b
1a
1c
F3CRE
Cross-organisational CREM alignment
Cross-organisational CREM alignment
CRE
Cross-organisational CREM alignment
CRE agent
Extended CRE organisation
SUMMARY
⚫ Heavy focus on vertical (/strategic) alignment within an organisation.⚫ The horizontal alignment within an organisation and across organisations is more
or less ignored.
Lean aligns horizontally (Schniederjans et al. 2010)➔ From strategic CREM alignment to smart CREM alignment
Tuuli JylhäAssistant professor in Real Estate Management
t.e.jylha@tudelft.nl
Department of Management in the Built
Environment, Faculty of Architecture and the Built
Environment