Red Bull - more than a myth

History• Red Bull energy drink has been

derived from a Thai energy drink by the name of Krating Daeng

• GmbH launched the Red Bull energy drink in 1987.

• Red Bull entered its first foreign market (Hungary) in 1992, and the United States (via California) in 1997

Red Bull is an Energy Drink that really works!!

Wanna Know How??

Hot Secret

Red Bull ® Energy Drink has always been and always will be more than just a hot secret for the night owl and the non-stop party-animal. It is appreciated by a wide range of people, such as the overworked taxi driver, the stressed manager, the exam-anxious student and the pressured journalist…. It is used by surfers in the summer and snowboarders in the winter.

THE EFFECTS OF RED BULL• increases performance •  increases concentration and

reaction speed•  improves vigilance•  improves the emotional status• stimulates metabolism

BENEFIT• Red Bull Energy Drink is a functional

beverage with a unique combination of ingredients.

• It has been specially developed for times of increased mental and physical exertion.

• Energy Drink vitalizes body and mind

INGREDIENTS • TAURINE• GLUCURONOLACTONE• CAFFIEN• B-GROUP VITAMINS• SUCROSE [CONTAINED ONLY IN RED BULL ENERGY DRINK] • GLUCOSE [CONTAINED ONLY IN RED BULL ENERGY DRINK] • ACESULFAME K [CONTAINED ONLY IN RED BULL SUGARFREE] • ASPARTAME/SUCRALOSE [CONTAINED ONLY IN RED BULL

SUGARFREE]

Pakistani scenario Events Inter university contest • Long range • most air time • Most Acrobatic

Rallies• Thar desert rally • Jhal Maksi rally• Kara Film Festival

Other Events • Universities, colleges, farewell and dance

parties.• Catwalk fashion shows.• Lux Style Awards 2008 -Golf Club.• Sports event covered by Red Bull • Hockey, cricket, football, badminton

Distribution and sales• S.Chawla and global • Warehouse • Worker• Distribution

Relaxant

Whenever you need to boost your energy or concentration! To best feel its effects, you should drink it at times of increased mental and physical strain.

EXAMPLE

On long sleep-inducing motorways, during intensive working days, prior to demanding athletic activities or before tests and exams. It is recommended to drink one can of Red Bull Energy Drink before the start of a concentration task, the start of a race or game in sports.

Sales strategiesRetail Marketing • Impulse Account• G.T (general trade shop)• Key Account

Horika Side• Sale and brand activation of product (universities, school, club, restaurant and etc)

Mini coopers

Problem Faced by them

• Reliable distributor

• Giant Competitors

COMPETITORS

PR Based Media • Adnan Malik• Nomi Ansari • Faria Altaf

Sports• Shahid Afridi• Faisal Iqbal• Ehsam ul Haq