Redefining the relationship between Pay TV and OTT

transcript

Connected TV Summit - Orange - @christopherufin

REDEFINING THE RELATIONSHIP BETWEEN PAY TV & OTT

Christophe RufinOrangeDirector, Cloud, TV & Entertainment Ecosystems Twitter: @christopherufin

About Orange

OTT: the Internet Industry meets TV

Source: Ericsson ConsumerLab TV & Media 2014 Study

Internet streaming slowly eats away Pay TV

Mobile is the 1st screen

Quote: Josh Clark (adapted from Bruce Lee), illustration: Stéphanie Walter

Bridging the gap between Pay TV & OTT

Pay TV going OTT:

Reverse cord-cutting

OCS:included

OCS : 11,99€/month

OTT & TV: once strangers, now partners

“Les chaînes du Web”: reverse TV Everywhere

Entertainment, humour, fooding, beauty – from MCNs to TV

Orange + Twitter: a whole new live experience

Takeaways1.Viewers are taking control over TV (and

they won’t give it back)2.Pay TV can benefit from OTT strategies3.OTT need TV to grow4.MVPD challenge: become the hub for

services

ThanksTo download this presentation:

http://slideshare.net/christopherufin

Follow me on Twitter!@christopherufin

REDEFINING THE RELATIONSHIP BETWEEN PAY TV & OTT

CONNECTED TV WORLD SUMMIT – 2015

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