Larry Oberly

Vice PresidentGlobal Franchise and Business

Solutions

RE/MAX First 10 Years (International Broker Associates)

1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 19870

1000

2000

3000

4000

5000

6000

7000

RE/MAX LLC

FRANCHISING

RE/MAX Master and Regional Owner

FRANCHISING

Your Business Defined

RE/MAX Broker/Owner

BROKER ASSOCIATES

RE/MAX Broker Associate

REAL ESTATE

Your Business Defined

Region Job Description

Build brand, create marketing, systems and products that are superior to any that any entrepreneur could produce on his own

Sell franchises and help RE/MAX Broker Owners recruit and retain the best Broker Associates in the business

Broker/Owner Job Description

Serve the customer to the best of your ability consistent with Dave Liniger’s original intent

Help RE/MAX Broker Associates sell or rent more homes in less time

Broker Associate Job Description

Help people sell or rent their homes for more money in less time.OrHelp people buy or rent the right home for less money in less time.

Success Requires a Team Effort

5-Tier Advertising Concept1. Global ad fund

2. National ad fund

3. Regional

ad fund

5-Tier Advertising Concept

4. Office promotion

5. Broker Associate promotion

Value Equation

RESULTS

+ QUALITY of the experience

- COST (price, time, stress, frustration, other)

= VALUE

1 2 3 4 5

Loyaltyand

Retention

Apostle

VeryDissatisfied

SomewhatDissatisfied

SlightlyDissatisfied Satisfied

VerySatisfied

Rating of a 5 is six times more likely to use your company again vs. a rating of a 4

Results Received

How Delivered

I Won’t Believe it …

Until I See it!

The Power of Vision

“I saw an angel in the stone, and I carved to set it

free.”Michelangelo

I Won’t See it …

Until I Believe it!

Shift Your Thinking

From Being The Best In the World…

To Being the Best For the World!”