Replenishment Automator Webinar

transcript

Replenishment Automator

August 26 | Windsor Circle

CONNECT ANALYZE

SEGMENT PREDICT

Customer Retention & Predictive Marketing

CONNECT ANALYZE

SEGMENT PREDICT

REPLENISH

CONNECT ANALYZE

SEGMENT PREDICT

REPLENISH

RETAIN

RECOVER

CONNECT ANALYZE

SEGMENT PREDICT

REPLENISH

RETAIN

RECOVER

Replenishment

Meet Sally Sally – New Visitor to BathingBeauty.com

Purchases Shampoo,

Face Cream & Hairbrush

Meet Sally

Purchases Shampoo,

Starts running low on shampoo

Sally – New Visitor to BathingBeauty.com

Meet Sally

Purchases Shampoo,

Sees an online ad for a competitor

Meet Sally

Purchases Shampoo,

Sees an online ad for a competitor

Purchases shampoo from their site and re-orders face cream while she’s at it.

Purchases Shampoo,

Meet Sally with Automated Replenishment

Purchases Shampoo,

Email is automatically triggered 45 days after

purchase (based on aggregate data from

customer usage)

Purchases Shampoo,

customer usage)

Sally re-purchases shampoo and

decides to try a new conditioner based on

dynamic product recommendations

Purchases Shampoo,

customer usage)

Starts running low on face cream &

shampoo

Purchases Shampoo,

customer usage)

Receives email to re-order face cream &

shampoo (45 days)

shampoo

Purchases Shampoo,

customer usage)

shampoo (45 days)

shampoo

Re-purchases shampoo and face

Purchases Shampoo,

customer usage)

shampoo (45 days)

shampoo

Re-purchases shampoo and face

Receives email to re-order shampoo (32

Keep Sally Caffeinated

35.0% Open Rate

5.0% Click Rate

35.0% Open Rate

5.0% Click Rate

Over $300k in 1 year

35.0% Open Rate

5.0% Click Rate

Over $300k in 1 year

Sally Never Runs Out of Office Supplies

25.0% Open Rate

1.8% Click Rate

25.0% Open Rate

1.8% Click Rate

We blew away email goals towards the end of last year with replenishment and cart abandonment. Email and retention have been the rock stars of our marketing program, so we’re excited about where things will go from here.

” - Jeff McRitchie, VP of Marketing, MyBinding

Or Cleaning Supplies…

34.1% Open Rate

10% Click Rate

Or Natural Skincare Treatments…

53.5% Open Rate

6.2% Click Rate

53.5% Open Rate

6.2% Click Rate

My goal was to eliminate cold, impersonal batch and blast emails, and use automation to send pre-defined messages to give customers a better, more customized experience as they went through the purchase cycle. “

” - Kevin Gianni, Co-owner. Annmarie Gianni Skin Care

Get Started by Building Your Own Emails

Creating your emails with Replenishment Automator

Benefits & Features

ü  Increase repeat buyers

ü  Increase repeat buyers ü Create personalized email cadence

ü  Increase repeat buyers ü Create personalized email cadence ü Send one email for all of your replenishable items

Optimizable template located directly in the

Windsor Circle App

Automatically “basket” together multiple items that

require replenishment into one email

Windsor Circle App

Automatically “basket” together multiple items that

require replenishment into one email

Set frequency caps to make sure your customers aren’t receiving too many emails

Integrates with….

Questions?

1.  A Friendly Reminder About Your [INSERT PRODUCT] 2.  Running on empty? 3.  Running low on [INSERT PRODUCT]? 4.  No one likes to run out, re-order today 5.  Your skin is thirsty, time to re-order 6.  We’ve got you covered, it’s time to re-order 7.  Who needs a grocery list – re-order your [product] today 8.  We’re here to help – time to re-order [INSERT PRODUCT] 9.  Better late than never – 2 day shipping when you re-order 10. Who has time to run to the store? Re-order today.

10 Great Replenishment Subject Lines

Resources

1. Request a demo at www.WindsorCircle.com/ReplenishmentWebinar today and receive your choice of coffee from CoffeeForLess or products from Annmarie Gianni Skin Care

Download the CoffeeForLess case study to learn more about how they made over $1MM in a year from data-driven marketing including automated replenishment emails at www.WindsorCircle.com/Coffee