Reputation 2.0

Post on 27-Jun-2015

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My presentation on online reputation management for the September Social Media Breakfast in Ottawa. For the full text of the presentation, visit http://www.ryananderson.ca/2008/09/24/reputation-20-at-the-social-media-breakfast/

transcript

2.0Reputation

To disregard what the world thinks of us is not only arrogant, but utterly shameless.

- Cicero

Actions

Perception+

Reputation

Listen

Analyze

Influence1.2.3.

Listen.

What are we listening for?

✤ Brands✤ Products✤ Company✤ Employees

Analyze.

Analyze.

How does the conversation affect our business?

And how does it reflect who we are?

Influence.

Be there.

Participate.

Change.

The way to gain a good reputation is to endeavor to be what you desire to appear.

- Socrates

Keep the candles away from the drapes.

(it’s way easier than putting out fires.)