More examples

Of consumer behaviour research

Demographics

• In the next slide, the consumer selects the geographical area that they live in.

• This helps with demographic analysis

Typical purchases

• In the next slide, the consumer is asked what they usually buy at the supermarket.

Pasta?

• Then the questionnaire specifically asks about Pasta products

Diet?

• Then consumers are asked about their eating habits.

avatar

• In the middle of the questionnaire, the consumer is asked to pick an avatar to represent themselves. It will be used in the future questions.

On the sofa

• Consumers are asked to place themselves on the sofa, as close as they feel they are to “brown sauce”.

thermometer

• Consumers are then asked to express how hot or cold they feel about brown sauce.

Relationship to the product

• Consumers are then asked to place themselves near or far away from the product, as they feel their relationship is.

Talking about the product

• Many research sets also ask about how the consumer thinks about the product and whether they think people are talking about it or not.

• The end….