Post on 18-Nov-2014
transcript
11
RETAILING MANAGEMENT FINAL PROJECT
ASALAM-U-ALIKUM
&
Good Evening
WELCOME
22
RETAILING MANAGEMENT FINAL PROJECT
PRESENTATION ON FINAL PROJECT OF RETAILING MANAGEMENT
HARDEES (M.M.Alam Road)
PRESENTED TO: Prof Asim Jamil
PRESENTED BY: Group
33
RETAILING MANAGEMENT FINAL PROJECT
Group Leader; Faizan Khan (9615)Group Coach; M Zubair (9655)Other Members; Rafaqat Shahzad (9649) Ghulam Murtaza (9611) Faizan Tufail (9654)
44
Faizan Tufail (9654) 75%Faizan Tufail (9654) 75%
M Zubair (9655) 60%M Zubair (9655) 60%
Rafaqat Shahzad (9649) 65%Rafaqat Shahzad (9649) 65%
Ghulam Murtaza (9611) 70%Ghulam Murtaza (9611) 70%
Faizan Khan (9615) 70%Faizan Khan (9615) 70%
RETAILING MANAGEMENT FINAL PROJECT
Evaluation Sheet
55
Introduction of HARDEESIntroduction of HARDEES
American Restaurant burger chainAmerican Restaurant burger chain 44thth largest fat food chain of the US largest fat food chain of the US Operating in 14 countries around the Operating in 14 countries around the
world and Pakistan is the 14world and Pakistan is the 14thth country country In Pakistan operated by MDS FoodsIn Pakistan operated by MDS Foods
Pleasure Beyond MeasurePleasure Beyond Measure
We know your burning desire for big, juicy, We know your burning desire for big, juicy, satisfying burgers. It’s now time for your satisfying burgers. It’s now time for your hungers senses to experiences the hungers senses to experiences the burgers they have always craved.burgers they have always craved.
CHARBROILEDCHARBROILED
66
77
Target Market
Target segment of Hardees are young to Target segment of Hardees are young to midtiermidtier
Competitors
McDonalds, Pizza hut, KFC in burger, and McDonalds, Pizza hut, KFC in burger, and Subway in sandwiches.Subway in sandwiches.
88
Vendor RelationsVendor Relations
International level International level suppliers such as national Foods, Lamb suppliers such as national Foods, Lamb
westernwestern
99
MotivationMotivation
Bonuses, rewards & benefits, incentives, Bonuses, rewards & benefits, incentives, proper training, accept suggestions, proper training, accept suggestions, establish a positive working environment, establish a positive working environment, Health and SafetyHealth and Safety
EqualityEquality
1010
Kinds of IncentivesKinds of Incentives
Holiday PayHoliday Pay Paid VacationPaid Vacation Paid Sick TimePaid Sick Time Care PlanCare Plan Education ReimbursementEducation Reimbursement On-The-Job Training for Promotion On-The-Job Training for Promotion
OpportunitiesOpportunities
1111
Employee CommitmentEmployee Commitment
Serving great food Serving great food
1212
What steps take to prevent What steps take to prevent shoplifting?shoplifting?
Security CamerasSecurity Cameras Operational Management watchOperational Management watch
1313
Low Cost & Advantage Low Cost & Advantage
1414
Control Variable CostControl Variable Cost Cut OffCut Off Maximize ProfitMaximize Profit
StrategyStrategy
Growth StrategyGrowth Strategy Market ExpansionMarket Expansion
1515
Mission StatementMission Statement
To be an innovated, profitable growth To be an innovated, profitable growth company committed to 100% customer company committed to 100% customer satisfaction by providing high quality food, satisfaction by providing high quality food, a positive dining experience delivered by a positive dining experience delivered by an outstanding team.an outstanding team.
1616
Swot AnalysisSwot Analysis
Strength Strength Weaknesses Weaknesses Opportunity Opportunity ThreatThreat
1717
Why select Retail site?Why select Retail site?
M.M.Alam RoadM.M.Alam Road Ali Kazmi (Brand Manager)Ali Kazmi (Brand Manager) ResearchResearch
1818
Structure of HardeesStructure of Hardees
1919
Overall Evaluation of Overall Evaluation of HARDEESHARDEES
Standardized Setup (SCA)Standardized Setup (SCA) Location & Outlet InfrastructureLocation & Outlet Infrastructure Burger Quality Burger Quality
2020
SuggestionsSuggestions
Increase Outlets in LahoreIncrease Outlets in Lahore
2121
2222
RETAILING MANAGEMENT FINAL PROJECT
2323
QUESTIONS?