Post on 09-Dec-2014
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Review SquareSpace vs Ocoos
An Analytical Bottom-up Approach
Background SquareSpace
Pioneering DIY Website Company
WYSIWYG Editor (No HTML Coding)
Large Set of Template + API Interface for Web Developers
Claim Millions of Websites (founded in 2004)
Background Ocoos
Next-Generation Platform (founded in 2012)
Integrated Homepage + eCommerce + Operations
Unique Solution for Service Providers
Unique Solution for B2B Cooperation
What is the Purpose of a Website?
Purpose of a Website
Homepage
Customer Engagement
Business Operations
Services, Support, and Cost
Homepage Requirements for Success
Communicate Company Value Statement, Location, contact info, working hours clearly to the Customer
Communicate Trust through content and independent referrals
Optimize for Search (Newsletter, Calendar, Map, MetaData important)
Optimize for broad range of devices/browsers (mobile critical)
Grades: Homepage Table
OCOOS SQUARESPACE
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A B – (minimal)
Public Calendar/Map A B – (minimal)
B2B Recommendations A Not Available
Grades: Homepage Table
OCOOS SQUARESPACE
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A B – (minimal)
Public Calendar/Map A B – (minimal)
B2B Recommendations A Not Available
High Degree of Customization grounded in user behavior studies
Grades: Homepage Table
OCOOS SQUARESPACE
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A B – (minimal)
Public Calendar/Map A B – (minimal)
B2B Recommendations A Not Available
Highly Customizable, lots of templates
Grades: Homepage Table
OCOOS SQUARESPACE
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A B – (minimal)
Public Calendar/Map A B – (minimal)
B2B Recommendations A Not Available
Focused on user optimization based on state-of-art of user interaction.
Grades: Homepage Table
OCOOS SQUARESPACE
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A B – (minimal)
Public Calendar/Map A B – (minimal)
B2B Recommendations A Not Available
Customer responsible for this function.
Grades: Homepage Table
OCOOS SQUARESPACE
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A B – (minimal)
Public Calendar/Map A B – (minimal)
B2B Recommendations A Not Available
Platform Built to easily port to large range of devices and browsers
Grades: Homepage Table
OCOOS SQUARESPACE
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A B – (minimal)
Public Calendar/Map A B – (minimal)
B2B Recommendations A Not Available
Most Templates port well, but no guarantee in future. Problem left to
customer.
Grades: Homepage Table
OCOOS SQUARESPACE
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A B – (minimal)
Public Calendar/Map A B – (minimal)
B2B Recommendations A Not Available
Built-in Newsletter, important for SEO
Grades: Homepage Table
OCOOS SQUARESPACE
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A B – (minimal)
Public Calendar/Map A B – (minimal)
B2B Recommendations A Not Available
Third-Party Plug-in
Grades: Homepage Table
OCOOS SQUARESPACE
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A B – (minimal)
Public Calendar/Map A B – (minimal)
B2B Recommendations A Not Available
Built-in Public Calendar/Map .. Important for SEO
Grades: Homepage Table
OCOOS SQUARESPACE
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A B – (minimal)
Public Calendar/Map A B – (minimal)
B2B Recommendations A Not Available
Third-Party Plugin
Grades: Homepage Table
OCOOS SQUARESPACE
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A B – (minimal)
Public Calendar/Map A B – (minimal)
B2B Recommendations A Not AvailableAllow Businesses to easily co-market together
Grades: Homepage Table
OCOOS SQUARESPACE
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A B – (minimal)
Public Calendar/Map A B – (minimal)
B2B Recommendations A Not AvailableNot Available
Customer EngagementRequirements for Success
eCommerce Customers can buy your goods.Scheduling Customers can meet with you.Complex Payment Structures (Quote/Postpay, Deposit/POS)Questionnaire/Forms Capture customer informationBuilt-In Messaging Track customer engagementPDF documents (digital signatures, receipts, marketing)
Grades: Customer Engagement
OCOOS SQUARESPACE
eCommerce Native(+ access to PayPal/Square)
External integration required (PayPal,
Authorize.net, etc.)Complex Transactions Native Only Donations
Built-In Discount Manager Native Native
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Grades: Customer Engagement
OCOOS SQUARESPACE
eCommerce Native(+ access to PayPal/Square)
External integration required (PayPal,
Authorize.net, etc.)Complex Transactions Native Only Donations
Built-In Discount Manager Native Native
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
On-demand native merchant services available and option to use
PayPal
Grades: Customer Engagement
OCOOS SQUARESPACE
eCommerce Native(+ access to PayPal/Square)
External integration required (PayPal,
Authorize.net, etc.)Complex Transactions Native Only Donations
Built-In Discount Manager Native Native
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
External Integration Required
Grades: Customer Engagement
OCOOS SQUARESPACE
eCommerce Native(+ access to PayPal/Square)
External integration required (PayPal,
Authorize.net, etc.)Complex Transactions Native Only Donations
Built-In Discount Manager Native Native
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Complex Transactions (Deposit/POS, Quote/Postpay, etc)
Grades: Customer Engagement
OCOOS SQUARESPACE
eCommerce Native(+ access to PayPal/Square)
External integration required (PayPal,
Authorize.net, etc.)Complex Transactions Native Only Donations
Built-In Discount Manager Native Native
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Optimized Support for Donations only
Grades: Customer Engagement
OCOOS SQUARESPACE
eCommerce Native(+ access to PayPal/Square)
External integration required (PayPal,
Authorize.net, etc.)Complex Transactions Native Only Donations
Built-In Discount Manager Native Native
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Useful for Demand Generation and analysis of Advertising Channels
Grades: Customer Engagement
OCOOS SQUARESPACE
eCommerce Native(+ access to PayPal/Square)
External integration required (PayPal,
Authorize.net, etc.)Complex Transactions Native Only Donations
Built-In Discount Manager Native Native
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Built-in
Grades: Customer Engagement
OCOOS SQUARESPACE
eCommerce Native(+ access to PayPal/Square)
External integration required (PayPal,
Authorize.net, etc.)Complex Transactions Native Only Donations
Built-In Discount Manager Native Native
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Critical For Services
Grades: Customer Engagement
OCOOS SQUARESPACE
eCommerce Native(+ access to PayPal/Square)
External integration required (PayPal,
Authorize.net, etc.)Complex Transactions Native Only Donations
Built-In Discount Manager Native Native
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Requires external integration
Grades: Customer Engagement
OCOOS SQUARESPACE
eCommerce Native(+ access to PayPal/Square)
External integration required (PayPal,
Authorize.net, etc.)Complex Transactions Native Only Donations
Built-In Discount Manager Native Native
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
PDF documents for display, digital signatures, and attached to receipts.
Grades: Customer Engagement
OCOOS SQUARESPACE
eCommerce Native(+ access to PayPal/Square)
External integration required (PayPal,
Authorize.net, etc.)Complex Transactions Native Only Donations
Built-In Discount Manager Native Native
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Not Available
Grades: Customer Engagement
OCOOS SQUARESPACE
eCommerce Native(+ access to PayPal/Square)
External integration required (PayPal,
Authorize.net, etc.)Complex Transactions Native Only Donations
Built-In Discount Manager Native Native
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third PartyMessaging to track customer-specific interactions easily
Grades: Customer Engagement
OCOOS SQUARESPACE
eCommerce Native(+ access to PayPal/Square)
External integration required (PayPal,
Authorize.net, etc.)Complex Transactions Native Only Donations
Built-In Discount Manager Native Native
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third PartyExternal Integration required
Business OperationsRequirements for Success
Domain and Hosting Simple AdministrationClient Management (CRM) Analysis and RemarketingSales Tracking Profitability AnalysisImport/Export to popular complementary applicationsDiscount Manager Demand + Measure ad channel impactCentralized Dashboard with POS Support
Grades: Business Operations
OCOOS SQUARESPACE
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Only Inventory
Flexible Security Native Only Private Pages
Grades: Business Operations
OCOOS SQUARESPACE
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Only Inventory
Flexible Security Native Only Private Pages
Built into licensing fee
Grades: Business Operations
OCOOS SQUARESPACE
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Only Inventory
Flexible Security Native Only Private Pages
Part of base package
Grades: Business Operations
OCOOS SQUARESPACE
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Only Inventory
Flexible Security Native Only Private Pages
CRM built for remarketing purposes with filters (data mining)
Grades: Business Operations
OCOOS SQUARESPACE
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Only Inventory
Flexible Security Native Only Private Pages
External integration
Grades: Business Operations
OCOOS SQUARESPACE
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Only Inventory
Flexible Security Native Only Private Pages
Sales Tracking to determine demand/profitability
Grades: Business Operations
OCOOS SQUARESPACE
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Only Inventory
Flexible Security Native Only Private Pages
Inventory mgmt. provided
Grades: Business Operations
OCOOS SQUARESPACE
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Only Inventory
Flexible Security Native Only Private Pages
Private Pages (customer only), Access Controls over marketing,
finance, data analytics for employees.
Grades: Business Operations
OCOOS SQUARESPACE
Page Hosting Native Native
Client Management Native Third Party
Sales Tracking Native Only Inventory
Flexible Security Native Only Private Pages
Only Private Pages, no support for selective employee access for
website updates
Services, Support, and CostRequirements for Success
Security Controlled access to enable coworkersAccess Password protected pagesSupport Chat or phoneCustomization Services AvailableSetup and Recurrent Cost Affordable
Grades: Services, Support, & Cost
OCOOS SQUARESPACE
Support Telephone/Online Telephone/Online
Concierge Customization N/A
Cost $25/month $20/month
Grades: Services, Support, & Cost
OCOOS SQUARESPACE
Support Telephone/Online Telephone/Online
Concierge Customization N/A
Cost $25/month $20/month
Access via telephone/online
Grades: Services, Support, & Cost
OCOOS SQUARESPACE
Support Telephone/Online Telephone/Online
Concierge Customization N/A
Cost $25/month $20/month
Access via Telephone and Online
Grades: Services, Support, & Cost
OCOOS SQUARESPACE
Support Telephone/Online Telephone/Online
Concierge Customization N/A
Cost $25/month $20/month
Customization services available via Concierge Program
Grades: Services, Support, & Cost
OCOOS SQUARESPACE
Support Telephone/Online Telephone/Online
Concierge Customization N/A
Cost $25/month $20/month
No Customization
Grades: Services, Support, & Cost
OCOOS SQUARESPACE
Support Telephone/Online Telephone/Online
Concierge Customization N/A
Cost $25/month $20/monthDIY licensing fee
Grades: Services, Support, & Cost
OCOOS SQUARESPACE
Support Telephone/Online Telephone/Online
Concierge Customization N/A
Cost $25/month $20/monthTypical Fee for Business
Final Grade
Excellent Splash Page
Decent Product Gallery Integration
Total Business Solution
B2B Networking/Services