Rewire your brain, Rewire your business

transcript

Rewire Your Brain

Rewire Your Business

215-948-2012

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012

Jeff GibbardPresident & Chief Strategist at True Voice MediaSpeaker, Blogger & Coach

@jgibbard

google.com/+JeffGibbard

jeff@truevoicemedia.com

linkedin.com/in/jgibbard

ResourcesSlides, Links and Tools Mentioned

truevoicemedia.com/notes

TRUE VOICE MEDIAThe Social Business Agency

www.truevoicemedia.com

215.948.2012

@truevoicemedia

#tvmtalk

True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012

Death by Powerpoint

Stay engaged my friends

RULESInterrupt meDon’t fall asleepTweet everything I sayTweet about how handsome I amStay off FacebookStay off emailCall your mother (she worries)

True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Let’s Dive In

What Is Social Media?

Is It This?

It’s Even

BIGGER

Those Are Just

PLATFORMS

For The Moment, Let’s Forget About PLATFORMS

This Is Our

It’s Gotten

Smaller

More Connected

It’s Gotten

Faster

Is Right At Our Fingertips

Connection

Is Right At Our Fingertips

Information

It’s Part Of Our Everyday Lives

It’s how we...★Communicate

★Complain

★Promote

★Seek Help

★ Find Information

★Share Information

The Conversation

Needs To Evolve

So Let’s Start

At The Beginning

Prior To The Year 2000

A World With Gatekeepers

A World Without Gatekeepers

Behaviors Are

CHANGING

“The Amount Of Information Created By Humankind From The Dawn Of Civilization Until 2003 Is

About 5 Exabytes Of Data...

...that Same Amount Of Information Is Created Every Two

Days In 2010, And The Pace Is Increasing.”

-Eric Schmidt, Former CEO, Google

Dawn of reco

rded human civiliz

20032010

5 Exabytes of Data 5 Exabytes of Data

90% Of World's Data Generated Over Last Two Years

Science Daily, May 22, 2013

20051995

Can anyone recommend a good plumber in Philadelphia? #Philadelphia #Plumbing

Looking to hire a data analyst...any recommendations or intros would be appreciated.

Hey SF friends, looking for the best sushi restaurant in San Francisco...GO!

If Your Customers Are Changing Their Behavior

Will Your Business Change With Them?

It’s Time To

Rewire Your Brain

Three Questions

?Where Do Our CustomersSpend Their Time Online

?How Do Our CustomersBehave Online

?What Value Can We Provide To Our Customers

A New Framework:The Five Components

listening

content

engagement

listening

content

engagement

listening

content

promotion

measurement

engagement

listening

content

promotion

listening

content

listening

content

engagement

listening

content

listening

content

engagement

listening

content

engagement

listening

content

promotion

listening

content

engagement

listening

content

engagement

listening

content

promotion

measurement

engagement

listening

content

promotion

Listening

Are you listening?★People talking about your industry

★People talking about your brand

★People talking about your competitors

★People asking for information & answers

Are you listening?★People are sharing experiences

★People are writing opinions

★People are creating videos

★People are posting pictures

Listening can lead to...★ Improved service offering

★ Improved product development

★Closer personal relationship with customers

★Relevant content creation

Content

Content Examples★How-to videos, blog posts, whitepapers

★Answers frequently asked questions

★Give a behind-the-scenes look at the company

★Provide Industry perspectives

★Run Contests

★Create exclusive offers

Engagement

Stop The PromotionStart The Dialogue

Sign Your Name

Be A Human Being

Promotion

Paid Visibility

Measurement

Start simple★Make sure metrics match goals

★What is working?

★What is not working?

★ Learn about your audience

TRUE VOICE MEDIAThe Social Business Agency

www.truevoicemedia.com

215.948.2012

@truevoicemedia

Jeff GibbardPresident & Chief Strategist at True Voice Media

Speaker, Blogger & Coach

THANK YOU!

Go here, to find me everywhere: jeffgibbard.com