Riches in Niches:How Going Green will grow Your Company

By Tom PryorDirector of theSmall Business Development Center

for Enterprise Excellence

If you’re not unique,you’d better be cheap.

“ We can’t please everyone, in fact, we’re not even going to try.” S eth Godin

I practice what I preach. My niche for 18 years was ABM.

• What is a niche?

• Why should I create a niche?

• How do I create a green niche?

My primary objective is to answer three questions:

A niche is a business opportunity created by a vacancy in the marketplace.

Niche does NOT mean little!

UTA’s new Engineering Research Building was designed to achieve LEED Silver certification. Energy-saving features include light-reflecting and green-roof surfaces, window designs and shading that increase the use of available light and reduce heat transfer, capture and storage of rain and condensation for irrigation, and use of recycled building materials.

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Niche #1: A new position for an existing product or service.

Replace IT with your profession.

Niche #1: A new position for an existing product or service.

Niche #2: A new solution to an existing product or service.

Reducing obesity is rapidly becoming a “big thing”

Find your own niche“A niche is an unserved market.”

Texas Organic Lawn Care LLC is successfully using Green to be unique!

Niche #1: A new position for an existing product or service.

Niche #2: A new solution to an existing product or service.

Niche #3: A void left by big players in a market.

need a sounding board for an idea or would like a short list of books to expand your knowledge on the topics of Niches or Sustainability, e-mail: Tpryor@uta.edu

If you have any follow-up questions,

Success is NOT logical.

Being well-rounded is logical but not successful.