Post on 15-Apr-2017
transcript
Rise of the Conscious Consumer
90% 90%
Global consumers are likely to switch brands to
one associated with a good cause
(given comparable price and quality)
Consumers more likely to trust a company that
supports social and environmental issues
Consumers more loyal to these kinds
of companies as well
%88
2015 study by Cone Communications
Rise of the Millennial
What millennials buy or where they shop (84%)Where they work (78%)Which stocks or mutual funds to invest in (64%)Which products and services they recommend to people (82%)
}$2.45 Trillion Dollars
80 Million Millenials
in United States Consumer Spending
the largest percentage of United States population
323 Million Americans
Global consumers have officially embraced
corporate social responsibility
2015 Cone Communications/ Ebiquity Global CSR Study
Consumer Expectations
91% 84%
Expect companies to do more than make a
profit
Try to purchase socially
responsible products or
services
Would like to see more socially responsible
products and services available
%90
Tiffany ApczynskiVP Public Policy and Social Impact,Zendesk
@Tifferatti
Kevin McCrackenCOO, Social Imprints
@Kevin_Imprints
Dave HeathCEO, Bombas Socks
@BOMBAS