Risks and Rewards of Selling to the Government:

Lessons Learned at DIA

Lewis ShepherdChief, Requirements & Research

Defense Intelligence Agency

• Analytical Production Centers (DIA, ONI, NGIC, NASIC, Analytical Production Centers (DIA, ONI, NGIC, NASIC, MCIA)MCIA)

• Defense Attaches around the globeDefense Attaches around the globe

• Joint Reserve Intelligence CentersJoint Reserve Intelligence Centers

• 11x COCOM Intelligence (Strategic Command, Pacific 11x COCOM Intelligence (Strategic Command, Pacific Command, European Command, etc.)Command, European Command, etc.)

All-Source Fusion and Operational Intelligence All-Source Fusion and Operational Intelligence

Technical and non-technical collectionTechnical and non-technical collection

System Design, Development, Integration, O&MSystem Design, Development, Integration, O&M

Challenge: IT for a Loose Global Challenge: IT for a Loose Global ConfederationConfederation

Why We Had to ImproveWhy We Had to Improve

News You Already Know: 9/11 exposed serious problems in Intelligence Community

More News You Know: First years of GWOT (Global War on Terror) and Iraq War exposed serious problems with intelligence support for warfighter

Among the common lessons: Old model of DoD and IC procurement of IT should go the way of the dinosaur

= Over-reliance on large Systems Integrators

= “The F-22 Model”

DoDIIS Enterprise:

• $1 billion IT budget

• 20,000 customers

• 80,000 more use our systems

(NSA, CIA, FBI, DHS, etc)

Lesson: Run IT as an EnterpriseLesson: Run IT as an Enterprise

Beginning in 2005: Consolidation of all IT operations for the DoD Intelligence Information System (DoDIIS)

DoDIIS = the “IT arm” of the U.S. General Defense Intelligence Program (GDIP)

RR22: the Requirements & Research Group: the Requirements & Research GroupLead theLead the research and evaluation of next-research and evaluation of next-

generation technological solutionsgeneration technological solutions for DoDIIS for DoDIIS requirementsrequirements

Entry Entry Point for all new technologies:Point for all new technologies:H/W, S/W, infrastructure, architecture, standardsH/W, S/W, infrastructure, architecture, standards

Operations modeled on IBM, Microsoft, Google Operations modeled on IBM, Microsoft, Google Research:Research:Centralized control, decentralized execution, virtual Centralized control, decentralized execution, virtual collaboration; Government & contractor staff in 7 collaboration; Government & contractor staff in 7 labs on three continentslabs on three continents

Lesson: Run IT as an Enterprise

IT Guidelines for DoDIIS

• Service Oriented Architecture (Web Services)

• Loose Coupling of Applications

• Standards Based (Platforms, Services, Data)

• Data Interoperability and Agility

• Preference for COTS

• Each Fall: DoDIIS Industry Day, in Washington Each Fall: DoDIIS Industry Day, in Washington - and a follow-on Technology Day - and a follow-on Technology Day

• Each Spring: “DoDIIS Worldwide Conference” Each Spring: “DoDIIS Worldwide Conference” with ~225 companies’ booths, exhibitswith ~225 companies’ booths, exhibits

• Website at: Website at: www.dia.mil/innovation

• Email us at: Email us at: innovation@dia.mil

Lesson: Make it Easy for Lesson: Make it Easy for Companies to Crack the Companies to Crack the DoDIIS DoorDoDIIS Door

Practical Result: Easier B.D.

CENTCOM

EUCOM

SOUTHCOM

SOCOM

JFCOM

AFC2ISRC

NORTHCOM

STRATCOM

TRANSCOMPACOM

DIA MCIAONI

NASIC

NGIC

USFK

Vendor Calls previously “entertained” anywhere a Commander had an IT budget

www.dia.mil/innovation

Vendorpedia

• Each Fall: DoDIIS Industry Day, in Washington Each Fall: DoDIIS Industry Day, in Washington - and a follow-on Technology Day - and a follow-on Technology Day

• Each Spring: “DoDIIS Worldwide Conference” Each Spring: “DoDIIS Worldwide Conference” with ~225 companies’ booths, exhibitswith ~225 companies’ booths, exhibits

• Website at: Website at: www.dia.mil/innovation

• Email us at: Email us at: innovation@dia.mil

Simplifying AccessSimplifying Access

What Users Have Access to What Users Have Access to Today…Today…

……and the Information Overload they both and the Information Overload they both WantWant and and FearFear

Summary: Your Risks and Rewards

• Our purchase cycle still outside commercial ones

… but getting much shorter, more predictable

• Our IT budget flattening…

… but we’ll never go out of business

• Need “cleared” personnel, SCIF space

… but SI’s now playing this role for “partners”

• Our needs continue to be somewhat niche

… but increasingly leading-edge for industry

• www.dia.mil/innovation

• innovation@dia.mil

Lewis ShepherdLewis Shepherd