10 Top Tips for Digital

Transformation

Rob Gethen Smith

@robgethers

Southbank Centre passionately believes the

arts have the power to transform lives

4500 Events

13 Festivals

6m people

2012

1. Fix ‘the’ broken things quickly!

Website improvements in <18 months

● 75% increase in sessions (440k to 700k pm)

● 50% reduction inbound phone sales traffic

● £14 higher average order value online

● 100% increase in use of mobile

● 200% increase in mobile sales funnel rate

● £150k revenue uplift due to tablet ticket sales

● £100k savings in production costs

● 500% drop in Website complaints

2. Rebrand IT -

Become a beacon

for digital

change

Tech innovation club

Shopping list...

iBeacons x4

Oculus Rift x5

Google Cardboard x3

Rasberry Pi2 x1

Arduino Kits x2

Leap Motion x1

Laser keyboard x2

Smart watches x2

3. Ask your CEO to be

your CDO!

4. Create a two-tiered Digital Strategy

- Digital Foundations

- Digital Innovation

Time

Foundations

Innovation

5. Enable a Digital Workforce

- give everyone digital tools

and skills

The effect of Google Apps:

● 50% general improvement in ability get stuff done

● 60% increase in ability to collaborate

● 300% increase in ability to work flexibly

● 80% increase in ability to find information

○ ~70 hours a day

○ ~10 extra people

6. Build capability - not projects!

Supercharge your digital team: start small,

learn fast, find the right partners

“Make no little plans; they have no

magic to stir men's blood” Daniel Burnham

7. Have BIG ideas…

THE GLASS BOX

1. Best in breed

event ticketing

website

2. Unique

digital space for

arts and

learning

New Ideas

User testing

Drop in

sessions

Workshops

Tim

Web We Want Festival – Glass Box

8. Open Everything!

● Open platform

● Open data

● Open designs

● Open use

● Open process

9. Tell the whole world what you are doing

10. Make it fun!

Play is what compels you to take up hobbies,

from solving crossword puzzles to making

scrapbooks to mixing music.

Many of us are lucky enough to find play in the

workplace too, when we do what we do simply

because we enjoy doing it.

Curiosity and experimentation are at the heart of

play. People intrinsically enjoy learning and

adapting. We instinctively seek out opportunities

to play.

“...you can't connect the dots looking forward; you can only

connect them looking backward. So you have to trust that the

dots will somehow connect in your future.”

Steve Jobs

digital

Thank you!

@robgethers

2015