Post on 22-Oct-2014
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ruisoares@widesys.com
itilblues.wordpress.com
@rumagoso
‘No, no! The adventures first,’
said the Gryphon in an impatient tone:
‘explanations take such a dreadful time.’
Power of stories
http://blog.bufferapp.com/great-customer-service-legendary
Powerpoint bullets and the brain
• Powerpoint presentation
• with
• boring
• bullet
• points
it hits only our language processing parts in the brain
Boring Broca
Wearisome Wernicke
Stories and the brain
But when we are being told a story…
the narrative activates also other parts of the brain
our brains experience the events of the story
Adapting to your audience
Take the story as close to them as you can
Keep it brief and simple
Stimulate their senses
Describe the characters and settings
Adapting to your audience
Take the story as close to them as you can
Keep it brief and simple
Stimulate their senses
Describe the characters and settings
When do people change?
People change when:
The road is clear
Their heart wants it
The situation changes
Pixar pitch – the formula
Once upon a time
Every Day
One day
Because of that
Because of that
Until finally
Every day Marlin warned Nemo of the ocean’s dangers and implored him not to swim far away.
One day, in an act of defiance, Nemo ignores his father’s warnings and swims into the open water.
Because of that, he is captured by a diver and ends up in the fish tank of a dentist in Sydney.
Because of that, Marlin sets off on a journey to recover Nemo, enlisting the help of other sea creatures along the way.
Until finally Marlin and Nemo find each other, reunite and learn that love depends on trust.
Pixar pitch – Finding Nemo
Once upon a time a widowed fish, named Marlin, who was extremely protective of his only son, Nemo.
Resources
• The Phoenix Project,
by Gene Kim, Kevin Behr and George Spafford
– http://itrevolution.com/books/phoenix-project-devops-book/
• Effective Storytelling, by Barry McWillliams
– http://www.eldrbarry.net/roos/eest.htm
• Pixar’s 22 rules of storytelling, by Emma Coats
– http://aerogrammestudio.com/2013/03/07/pixars-22-rules-of-storytelling/
• Unfolding the Napkin, by Dan Roam
– http://www.danroam.com/unfolding-the-napkin-is-available/
Invite to action
Take a story skeleton and fill it up with:
your own new story
your company's story
a compelling story you want to share
The BPMN approach
BPMN is great to talk about business processes
It’s standard
It’s a visual notation
Implies no technical knowledge
The BPMN approach – Use life
Hygiene
& dressing up breakfast commuting
take bath
dress suit
dress
jeans
dress
kids
Going to office
Going to customer
Wake
up
Hyg
ien
e
Rob England Antonio Valle Salas
João Menino
Carlos Melo