RV 2014: Mobile Phones and Social Media. Social Impact by Paul Supawanich

Post on 02-Jul-2015

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Mobile Phones + Social Media = Social Impact How can we tap the potential of social media and mobile phones? From real-time departure status to electronic fare transactions, technology has elevated both the rider experience and agency management. But despite being early adopters, we've only scratched the surface of its capabilities: to develop more meaningful and lasting relationships with riders; to engage disadvantaged communities; to plan station areas and utilize data; to build new lines of communication. More than 90% of adults in the US carry mobile phones. Come explore how we can take mobile technology and social media to the next level. Moderator: Craig Adelman, Director of Transit Oriented Development, Low Income Investment Fund, San Francisco, California Paul Supawanich, Senior Associate, Nelson\Nygaard Consulting Associates, Inc., San Francisco, California Nick Bowden, Chief Executive Officer, MindMixer, Omaha, Nebraska Nigel Jacobs, Urban Technologist in Residence, Living Cities, Washington, DC

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Passive Participation

Using mobile devices to understand travel patterns

Paul Supawanich

@tweetsupa

Passive Participation: reliance on

observed preferences to help shape

planning decisions.

Example:

tomato sauce

preference

data!

preference

data?

How do we currently

obtain preferences from

our communities?

public meetings

Nelson\Nygaard Consulting Associates, Inc.

Tuesday Evening: 6:15 PM You’ve got dinner plans elsewhere. Attracting people to a public meeting is challenging

Nelson\Nygaard Consulting Associates, Inc.

Your feedback is here.

Nelson\Nygaard Consulting Associates, Inc.

Or here.

Nelson\Nygaard Consulting Associates, Inc.

This is your study area.

Nelson\Nygaard Consulting Associates, Inc.

Challenge: Audience bias Audience bias

Dislike! Dislike! Dislike! Dislike!

Dislike! Dislike! Dislike!

Dislike!

Dislike!

Awesome!

What’s your

opinion?

Who are we missing

and how can we better

engage them in the

planning process?

Passive Participation: The Tools

■ Aggregated mobile phone data

■ GPS

– On-board vehicle

– Self-reported (Fitbit, mobile apps)

Nelson\Nygaard Consulting Associates, Inc. 14

privacy disclaimer*

Passive Participation: Tradeoffs

Nelson\Nygaard Consulting Associates, Inc. 16

Benefits

Does not require people’s time or

direct participation

Large, quantifiable, sample

Actual travel behavior by…

Time of day

Trip type

Travel volume

Route preferences

Drawbacks

No direct interaction with

constituents

Tradeoff between great sample size

(mobile phone) and accuracy (GPS)

Does not eliminate biases

Full capabilities still being tested

examples

Passive Participation: Express Buses (Atlanta, GA)

Nelson\Nygaard Consulting Associates, Inc. 18

Traditional transit demand analysis techniques to identify “high potential” new markets

Identified 10-15 zones to further analyze mobile phone data by origin/destination

Outputs: O-D pairs with demand based on time of day and trip type

Information used to plan and refine transit service options

Passive Participation: GRTA

Nelson\Nygaard Consulting Associates, Inc. 19

Lines = Travel Demand

Passive Participation: CycleTracks

Nelson\Nygaard Consulting Associates, Inc. 20

For more information:

San Francisco County Transportation Authority

http://www.sfcta.org/modeling-and-travel-forecasting/cycletracks-iphone-

and-android

Passive Participation: Activity Trackers

Nelson\Nygaard Consulting Associates, Inc. 21

Passive Participation: Activity Trackers

Nelson\Nygaard Consulting Associates, Inc. 22

Lines = bicycle and

pedestrian activity

is this the future?

Copyright: The Matrix (2004)

perhaps, part of it.

Public engagement and participation is not a one

size-fits-all activity.

Mobile based, “passive” participation tools can be

used to capture feedback from a broader audience.

Mobile based, “passive” participation tools can be

used to capture feedback from a broader audience

Leading to a process that is more informed and more

inclusive to all.

NELSON\NYGAARD CONSULTING ASSOCIATES © 2014

Paul Supawanich psupawanich@nelsonnygaard.com

@tweetsupa