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RV 2014: Mobile Phones and Social Media. Social Impact by Paul Supawanich

Date post: 02-Jul-2015
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Mobile Phones + Social Media = Social Impact How can we tap the potential of social media and mobile phones? From real-time departure status to electronic fare transactions, technology has elevated both the rider experience and agency management. But despite being early adopters, we've only scratched the surface of its capabilities: to develop more meaningful and lasting relationships with riders; to engage disadvantaged communities; to plan station areas and utilize data; to build new lines of communication. More than 90% of adults in the US carry mobile phones. Come explore how we can take mobile technology and social media to the next level. Moderator: Craig Adelman, Director of Transit Oriented Development, Low Income Investment Fund, San Francisco, California Paul Supawanich, Senior Associate, Nelson\Nygaard Consulting Associates, Inc., San Francisco, California Nick Bowden, Chief Executive Officer, MindMixer, Omaha, Nebraska Nigel Jacobs, Urban Technologist in Residence, Living Cities, Washington, DC
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Passive Participation Using mobile devices to understand travel patterns Paul Supawanich @tweetsupa
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Page 1: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Passive Participation

Using mobile devices to understand travel patterns

Paul Supawanich

@tweetsupa

Page 2: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Passive Participation: reliance on

observed preferences to help shape

planning decisions.

Page 3: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Example:

tomato sauce

Page 4: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich
Page 5: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

preference

data!

Page 6: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

preference

data?

Page 7: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

How do we currently

obtain preferences from

our communities?

public meetings

Page 8: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Nelson\Nygaard Consulting Associates, Inc.

Tuesday Evening: 6:15 PM You’ve got dinner plans elsewhere. Attracting people to a public meeting is challenging

Page 9: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Nelson\Nygaard Consulting Associates, Inc.

Your feedback is here.

Page 10: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Nelson\Nygaard Consulting Associates, Inc.

Or here.

Page 11: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Nelson\Nygaard Consulting Associates, Inc.

This is your study area.

Page 12: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Nelson\Nygaard Consulting Associates, Inc.

Challenge: Audience bias Audience bias

Dislike! Dislike! Dislike! Dislike!

Dislike! Dislike! Dislike!

Dislike!

Dislike!

Awesome!

What’s your

opinion?

Page 13: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Who are we missing

and how can we better

engage them in the

planning process?

Page 14: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Passive Participation: The Tools

■ Aggregated mobile phone data

■ GPS

– On-board vehicle

– Self-reported (Fitbit, mobile apps)

Nelson\Nygaard Consulting Associates, Inc. 14

Page 15: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

privacy disclaimer*

Page 16: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Passive Participation: Tradeoffs

Nelson\Nygaard Consulting Associates, Inc. 16

Benefits

Does not require people’s time or

direct participation

Large, quantifiable, sample

Actual travel behavior by…

Time of day

Trip type

Travel volume

Route preferences

Drawbacks

No direct interaction with

constituents

Tradeoff between great sample size

(mobile phone) and accuracy (GPS)

Does not eliminate biases

Full capabilities still being tested

Page 17: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

examples

Page 18: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Passive Participation: Express Buses (Atlanta, GA)

Nelson\Nygaard Consulting Associates, Inc. 18

Traditional transit demand analysis techniques to identify “high potential” new markets

Identified 10-15 zones to further analyze mobile phone data by origin/destination

Outputs: O-D pairs with demand based on time of day and trip type

Information used to plan and refine transit service options

Page 19: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Passive Participation: GRTA

Nelson\Nygaard Consulting Associates, Inc. 19

Lines = Travel Demand

Page 20: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Passive Participation: CycleTracks

Nelson\Nygaard Consulting Associates, Inc. 20

For more information:

San Francisco County Transportation Authority

http://www.sfcta.org/modeling-and-travel-forecasting/cycletracks-iphone-

and-android

Page 21: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Passive Participation: Activity Trackers

Nelson\Nygaard Consulting Associates, Inc. 21

Page 22: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Passive Participation: Activity Trackers

Nelson\Nygaard Consulting Associates, Inc. 22

Lines = bicycle and

pedestrian activity

Page 23: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

is this the future?

Page 24: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Copyright: The Matrix (2004)

perhaps, part of it.

Page 25: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Public engagement and participation is not a one

size-fits-all activity.

Page 26: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Mobile based, “passive” participation tools can be

used to capture feedback from a broader audience.

Page 27: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

Mobile based, “passive” participation tools can be

used to capture feedback from a broader audience

Leading to a process that is more informed and more

inclusive to all.

Page 28: RV 2014: Mobile Phones and Social Media.  Social Impact by Paul Supawanich

NELSON\NYGAARD CONSULTING ASSOCIATES © 2014

Paul Supawanich [email protected]

@tweetsupa


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