SOCIAL MEDIA: SOCIAL MEDIA: WHAT IS IT? WHAT IS IT? WHAT IS IT? WHAT IS IT? PHILIP H. HILDER, Moderator, PHILIP H. HILDER, Moderator, Hilder Hilder & Associates, P.C., Houston, TX & Associates, P.C., Houston, TX CARRIE JOHNSON, Justice Correspondent, National Public Radio CARRIE JOHNSON, Justice Correspondent, National Public Radio ERIC DEZENHALL, ERIC DEZENHALL, Dezenhall Dezenhall Resources, Washington, DC Resources, Washington, DC KARA SCANNELL Reporter FINANCIAL TIMES KARA SCANNELL Reporter FINANCIAL TIMES KARA SCANNELL, Reporter, FINANCIAL TIMES KARA SCANNELL, Reporter, FINANCIAL TIMES ROBERT B. HIRSCHHORN, Jury Consultant, Texas ROBERT B. HIRSCHHORN, Jury Consultant, Texas
Transcript
SOCIAL MEDIA: SOCIAL MEDIA: WHAT IS IT?WHAT IS IT?WHAT IS IT?WHAT IS IT?
PHILIP H. HILDER, Moderator, PHILIP H. HILDER, Moderator, HilderHilder & Associates, P.C., Houston, TX& Associates, P.C., Houston, TXCARRIE JOHNSON, Justice Correspondent, National Public RadioCARRIE JOHNSON, Justice Correspondent, National Public Radio
ERIC DEZENHALL, ERIC DEZENHALL, DezenhallDezenhall Resources, Washington, DCResources, Washington, DCKARA SCANNELL Reporter FINANCIAL TIMESKARA SCANNELL Reporter FINANCIAL TIMESKARA SCANNELL, Reporter, FINANCIAL TIMESKARA SCANNELL, Reporter, FINANCIAL TIMESROBERT B. HIRSCHHORN, Jury Consultant, TexasROBERT B. HIRSCHHORN, Jury Consultant, Texas
SOCIAL: The human connectionSOCIAL: The human connectionSOCIAL: The human connectionSOCIAL: The human connectionSharing experiences, ideas and thoughtsSharing experiences, ideas and thoughts
MEDIA = The mechanism we use to make MEDIA = The mechanism we use to make connections with others.connections with others.
Written wordWritten wordTelephoneTelephoneTelephoneTelephoneRadioRadioTVTVEm ilEm ilEmailEmailWebsitesWebsitesVideosVideosPh hPh hPhotographsPhotographsMobile phonesMobile phonesTextingTexting
SOCIAL MEDIA = using technology toSOCIAL MEDIA = using technology toSOCIAL MEDIA using technology to SOCIAL MEDIA using technology to effectively reach out and connect with others.effectively reach out and connect with others.
SOCIAL MEDIA COMPONENTS:SOCIAL MEDIA COMPONENTS:SOCIAL MEDIA COMPONENTS:SOCIAL MEDIA COMPONENTS:CommunicationsCommunicationsPublic relationsPublic relationsPublic relationsPublic relationsMarketingMarketingPersonal connectingPersonal connecting
SOCIAL NETWORKINGSOCIAL NETWORKINGSOCIAL NETWORKINGSOCIAL NETWORKINGOld as mankindOld as mankindNeed to share thoughts, ideas and feelingsNeed to share thoughts, ideas and feelingsg , gg , gTODAY: Facebook, LinkedIn, MyspaceTODAY: Facebook, LinkedIn, Myspace
Facebook launched February 2004Facebook launched February 2004Facebook launched February 2004Facebook launched February 2004•• As of July 2011, 800 million active usersAs of July 2011, 800 million active users•• Zuckerberg DOB: 5/1984Zuckerberg DOB: 5/1984•• Zuckerberg DOB: 5/1984Zuckerberg DOB: 5/1984
PHOTO SHARINGPHOTO SHARINGPHOTO SHARINGPHOTO SHARING“Picture worth a thousand words”“Picture worth a thousand words”Flickr = 4 billion photos housedFlickr = 4 billion photos housedppPlus other sites such as photoswarm, smugmug, etc.Plus other sites such as photoswarm, smugmug, etc.
VIDEOVIDEOY T bY T bYouTubeYouTube
MICROBLOGGINGMICROBLOGGINGMICROBLOGGINGMICROBLOGGINGText messaging on steroidsText messaging on steroidsi.e. Twitter (140 characters)i.e. Twitter (140 characters)i.e. Twitter (140 characters)i.e. Twitter (140 characters)
LIVECASTINGLIVECASTINGLIVECASTINGLIVECASTINGLivecasting is broadcasting video liveLivecasting is broadcasting video liveCompanies are beginning to useCompanies are beginning to useCompanies are beginning to useCompanies are beginning to useWayne’s World Wayne’s World
INTERNET SEARCHINTERNET SEARCHINTERNET SEARCHINTERNET SEARCH
MOBILEMOBILEMOBILEMOBILEMobile phones are less expensive than laptops and Mobile phones are less expensive than laptops and desktopsdesktopsPhones:Phones:
SOCIAL MEDIA: SOCIAL MEDIA: WHAT IS IT?WHAT IS IT?WHAT IS IT?WHAT IS IT?
PHILIP H. HILDER, Moderator, PHILIP H. HILDER, Moderator, HilderHilder & Associates, P.C., Houston, TX& Associates, P.C., Houston, TXCARRIE JOHNSON, Justice Correspondent, National Public RadioCARRIE JOHNSON, Justice Correspondent, National Public Radio
ERIC DEZENHALL, ERIC DEZENHALL, DezenhallDezenhall Resources, Washington, DCResources, Washington, DCKARAKARA SCANNELL, Reporter, FINANCIAL TIMESSCANNELL, Reporter, FINANCIAL TIMESKARA KARA SCANNELL, Reporter, FINANCIAL TIMESSCANNELL, Reporter, FINANCIAL TIMESROBERT B. HIRSCHHORN, Jury Consultant, TexasROBERT B. HIRSCHHORN, Jury Consultant, Texas
