Ryan oconnell le vin 2.0 2011

transcript

Les Vignerons Mobiles?

Ryan O’Connell | O’Vineyards

@mroconnell

Les Vignerons Mobiles

Actually, I don’t like cell phones.

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Let’s be smart. Not everybody needs an app Making apps for each

phone/store consumes €€€ One good mobile-friendly

website is more elegant Don’t compete with all the

other apps

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Piggybacking is good

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What is a mobile-friendly site? Identify what people use your site for Make sure it’s easy to do that

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Why do so many fail? Websites try to deliver too much People want quick access to specific things

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Photo by: Never Said About Restaurant Websites

Why visit ovineyards.com? Blog visitors reading long pieces

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Why visit ovineyards.com? Blog visitors reading long pieces Tourists

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Why visit ovineyards.com? Blog visitors reading long pieces Tourists Drinkers looking for wine information

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Why visit ovineyards.com? Blog visitors reading long pieces Tourists Drinkers looking for wine information People trying to sell me shit

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Why visit ovineyards.com on mobile? Blog visitors reading long pieces Tourists looking for address Drinkers looking for wine information People trying to sell me shit

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Simplify Contact info Wine info Everything else 2 clicks away

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One day soon Buying on the phone Micro-location 1. Show contact information for

people within 50 km

2. Show restaurants/stores carrying your wine for people within 10 km of a vendor

3. Show information about the terroir/history for people at your vineyard

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How will they discover your site? Organic / search engine QR Codes

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On the label:

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On the menu:

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On a cow:

Details: http://www.hlinks.fr/news/des-qr-codes-sur-des-vaches

Apps How to piggyback like a champion

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QR Codes Lots of QR code solutions already exist

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Customer wine reviews Reach customers at point of purchase Deliver effective reviews / scores Note: this technology will move forward

with or withou you

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Geolocation tie-inBest wines nearby

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One day soon…

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More about Ryan: Winemaker at ovineyards.com Host at love-that-languedoc.com Nerd at Vin 2.0 and conferences around the world

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Creative Commons attributions: Screwed phone by Ninja M. smart in my spart phone by Jonathan D. Blundell Seine floods by postaletrice Back to the Future Phone by Clarksworth Smiley wine by johnwilliamsphd

If you learned something, talk about it!

Add @mroconnell and #levin20

Further reading: Bakas on mobile purchasing platforms QR Cows

Ryan oconnell le vin 2.0 2011

Technology