Social Media TrendsWhere Are You Taking Me?!

Presented to Ryerson University’s #NNS101 Class Nov. 27

Who Am I?

Wanted to be a writer or a journalistEnded up working online instead!

● Writer/Editor at Torontoist● Online Editor at National Post● Community Manager at Huffington Post

Canada

A Few Facts About The Huffington Post

● U.S. version one of the largest news sites online (39-million UVs/monthly)

● Also one of the most 'social' news sites● Founded in 2005

● Founded in Canada in May 2011, First International HuffPost site

● Over 4-million UVs/monthly (psst, that's bigger than the Globe and Mail and National Post btw)

What Do I Do At HuffPost?

● Social media strategy● Come up with new ‘social’ ideas for content● Keep up with best practices and social

media developments● Day-to-day monitoring of our social media

accounts● Train staff on how to use social media tools

So Where's All This Going?

● We're in a massive transition from mass media to something else...

● From TV, radio, newspapers to...● Social media, fragmented media, and more● It's just starting. All of this is quite new

Trend #1: Mobile

Think Mobile First

● Facebook has +1-billion users, more than 50% access on mobile

● Twitter has always been a mobile experience

● It's becoming a richer experience (audio, video, games, location, and e-commerce)

● 45% of Canada's cellphone users are on a smartphone

What We're Doing?

● Apps● Mobile pages● HuffPost Live works on mobile and iPad

Trend #2: Video

More Than Just YouTube

● YouTube is dominant but there's competition● Netflix, Amazon, Cable companies● Emerging platforms (think Vine, Instagram)

What We're Doing

What We're Doing: HuffPost Live

http://live.huffingtonpost.com, @HuffPostLive

What is it?● 15-30 min. segments, 12 hrs/daily● We're creating conversations around

important topics● The segments gain new life on future

HuffPost stories

Trend #3: Think Live

Social Media Is Live

● Brands need to adapt to this● Think like a newsroom, react quickly and

when things happen ● Give front-line staff leeway and autonomy● What can happen when things go horribly,

horribly wrong?

Or Worse...

Trend #4: The Social / Second Screen

● Combines 'live' and 'video' in some ways● Twitter + Nielsen● Live events are huge! (Oscars, NHL,

Olympics)

Trend #5: Hybrid models. Advertorial? Journamarketing?

● It's always existed... Advertorial sections● And now it's also online● Both journalists and marketers have to be

vigilant about this● The reader/user must come first

How We Do It

● Partnerships where they make sense● A net gain for both advertiser and us● Editorial integrity is important

What Happens When It Goes Wrong?

Atlantic's Scientology Scandal● Loss of credibility● Hurts your brand● Controversy and backlash

Trend #6 LocationSome prominent uses for it right now:● Foursquare, Yelp, TwitterWhat's next? Google Glass? Something else?

Trend #7 WearablesWatches? Google Glass? How are we going to push content to these devices? What’s that going to look like?

Thanks! Questions?

Follow me on twitter @boyreporter

The Huffington Post Canadawww.huffingtonpost.ca@HuffPostCanada

E-mail: ron.nurwisah@huffingtonpost.com