S6838 - Create Full Set of Materials for Hyundai Genesis G380 with Substance Designer, Iray and MDL

GTC 2016

David Nikel Digital Model Manager, Hyundai

Jerôme DerelChief Product Officer, Allegorithmic

Pierre MaheutProduct Manager & Senior Industrial Designer, Allegorithmic

Software company specialized in 3D texturing

The reference in the gaming industry

Rapidly expanding towards design and

architecture industries

OUR TECHNOLOGYA format natively supported by all major engines and tools

The industry standard for PBR materials in real time

GAME ENGINES MODELING & ANIMATION RENDERERS

A COMPREHENSIVE TOOLSET

SOFTWARE CONTENT

HYUNDAI USA

US headquarters since 1985

Manufacturing facility in Montgomery, Alabama

Engineering facilities in Michigan, plus design, research, and testing grounds in California

5,000 jobs for American automotive workers32,000 employees at Hyundai dealerships

$30M design facility built in Irvine, California, in 2003Hyundai and Kia Design and Technical Center

Verified Milled Theme

Sketch Styling ModelIdeation Sketches

Theme Sketch Selection Presentation Hard Model

Design /Styling/Color Trim review

12 weeks

Finalizefabrication

HYUNDAI DESIGN REVIEW PROCESS

DIGITAL DESIGN VISUALIZATION ASSET ISSUES

Too few iterations of design 2D patterns and textures before 3D Styling

No accurate Visualization Texture quality representations

New Materials difficult to create and change

Materials information are not easily translated between teams.

Materials are not transferable between :Design, Styling, VR and Color trim teams

DEMO

DASHBOARD WOOD WITH SUBSTANCE AND MDL

Better realism

Ready to be reuse

Compatible across rendering software

RESULTS

Courtesy of Hyundai

Courtesy of Hyundai

Courtesy of Hyundai

Courtesy of Hyundai

Courtesy of Hyundai

Courtesy of Hyundai

Courtesy of Hyundai

Courtesy of Hyundai

Courtesy of Hyundai

Courtesy of Hyundai

Courtesy of Hyundai

Courtesy of Hyundai

Courtesy of Hyundai

Courtesy of Hyundai

Courtesy of Hyundai

NEXT STEPDESIGN CONCEPT ITERATION WITH SUBSTANCE AND MDL

NEXT STEPDESIGN CONCEPT ITERATION WITH SUBSTANCE AND MDL

NEXT STEPFROM SKETCH TO 3D RENDERING

Courtesy of Hyundai

NEXT STEPFROM SKETCH TO 3D RENDERING

Courtesy of Hyundai

Courtesy of Hyundai

Courtesy of Hyundai

DEMO

FROM VECTOR ARTWORK TO 3D RENDERING

Courtesy of Hyundai

GraphicDesigner

VisualizationExpert

NEXT STEPDESIGN CONCEPT ITERATION WITH SUBSTANCE AND MDL

Wider creative exploration

Quicker results

More iterations for better decision

NEXT STEPHYUNDAI MATERIAL ASSET IMPROVEMENT PLAN

NEXT STEPHYUNDAI MATERIAL ASSET IMPROVEMENT PLAN

CAS/CAD- assign materials from library

Visualization- Materials transfer from CAS/CAD- Render images/animations

Marketing- Utilize Existing Design Assets- Collaborate with Design to create new assets

Material Library- Centralized data base server accessible to all users.

Design- Concept sketch /Rendering- suggest attributes/Concepts

Color / Trim- Concepts for new materials- provide samples / references

Visualization- Create materials- implementation into library directory structure

THANK YOU

THANK YOUQUESTIONS?