Contract Furniture, Inc.

2014 Sales Plan

Agenda

Introduction Sales Situation Strategic Positioning Sales Objectives Sales Forecast Sales Model Sales Budget Timeline Key Success Factors Next Steps Questions

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Introduction

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Introduction:Sales Team Mission

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Introduction:Sales Team Organization

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<year> Sales Situation

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<year> Sales Situation:Sales Highlights

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<year> Sales Situation:Sales Lowlights

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<year> Sales Situation:Combined Results

Quarter Estimated Actual

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Q2 $ xx M $ xx M

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Total $ xx M $ xx M

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<year> Sales Situation:Problem Statement

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<year> Sales Situation:Opportunity Statement

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Strategic Positioning

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Strategic Positioning:Market Opportunity

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Strategic Positioning:Competitive Advantage

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Strategic Positioning:Target Audience

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Strategic Positioning:Strategies for Competition

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Strategic Positioning:Audience Profile

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Strategic Positioning:Company Positioning

Key differentiators:

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Strategic Positioning:Market Opportunity Summary

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Sales Objectives

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Sales Objectives:Details

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Sales Objectives:Details (continued)

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<year> Sales Forecast

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<year> Sales Forecast:Details

Quarter Estimated

Q1 $ xx M

Q2 $ xx M

Q3 $ xx M

Q4 $ xx M

Total $ xx M

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Sales Model

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Sales Model:Outbound Sales

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Sales Model:Sales Channels

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<year> Sales Budget

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<year> Sales Budget:Details

Quarter Estimated

Q1 $ xx M

Q2 $ xx M

Q3 $ xx M

Q4 $ xx M

Total $ xx M

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Timeline

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Timeline:Details

Initiative Start Finish

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Key Success Factors

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Key Success Factors:Details

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Key Success Factors:Details (continued)

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Next Steps

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Next Steps:Details

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Next Steps:Details (continued)

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Questions

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