Salesforce Essentials, 26 April 2016

transcript

Baman Motivala Area Vice President, Nordic

bmotivala@salesforce.com

Welcome to theAge of the Customer

Rate of Change-10 -8 -6 -4 -2 0 2 4 6 8 10

Digital Evolution

Index Score

Source: Tufts University/HBR

Stall Out Stand Out

Break OutWatch Out

-10 -8 -6 -4 -2 0 2 4 6 8 10

Digital Evolution

Index Score

Rate of ChangeSource: Tufts University/HBR

Stall Out

-10 -8 -6 -4 -2 0 2 4 6 8 10

Digital Evolution

Index Score

Rate of ChangeSource: Tufts University/HBR

Forward-Looking Statements

Statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Designing Digital Companies

Digital ServicesBackbone

Digitized Solutions

Operational Backbone

Customer Engagement

Source: MIT

Analytics

Social

Mobile

Billionsof connected things

Trillionsof customer interactions

MillionsThousands

The Age of the CustomerPowered by SMACIT

LAN/WAN

Client

Server

Mainframe

Terminal

Your company Your customers

The Customer Gap

of customer data has been analyzed

1< % 77%of customers are not engaged with companies

Build 1-to-1 Customer JourneysFuture of Play - Creating lifelong relationships

Connect to Your Customers in a Whole New Way

Apps & ProductsConnected

faster case resolution

EmployeesConnected

PartnersConnected

CommunitiesConnected

Become a Customer Company

IoTIoT

Connect to your customers in a whole new way.

Run your business from your phone.

Build 1-to-1 customer journeys.

Get smarter about your customers.

IoTIoT

Global CRM Leader

App Cloud

Community Cloud

Marketing Cloud

Service Cloud

SalesCloud

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.The Gartner documents are available upon request from Salesforce.

A Magic Quadrant Leader for Sales Force AutomationGartner, "Magic Quadrant for Sales Force Automation," Rob DeSisto, Tad Travis, 7/9/15

#1 Marketshare in Sales Automation Applications, 2014IDC's Worldwide Semiannual Software Tracker, June 2015

7 industry-leading apps 1 platform

#1 Marketshare in Customer Service Applications, 2014

A Magic Quadrant Leader for the CRM Customer Engagement CenterGartner, "Magic Quadrant for the CRM Engagement Center," Michael Maoz, Jim Davies, 4/27/15

IDC's Worldwide Semiannual Software Tracker, June 2015

A Magic Quadrant Leader in Horizontal PortalsGartner, "Magic Quadrant for Horizontal Portals," Jim Murphy, Gene Phifer, Gavin Tay, 9/11/15

A Magic Quadrant Leader for Enterprise Application Platform as a ServiceGartner, "Magic Quadrant for Enterprise Application Platform as a Service, Worldwide" Natis, et al. 3/24/15

A Magic Quadrant Leader for Digital Marketing HubsGartner, "Magic Quadrant for Digital Marketing Hubs," Andrew Frank et al., 1/5/16

New Technology Model

Multitenant cloud computing Innovation. Not Infrastructure

Scalable metadata platform Adapt to your unique business

Most trusted enterprise cloud Security | Availability | Performance ı

70%faster time to market

Salesforce: 4th Largest Enterprise Software Company in the World This Year

2011 • 2012 2013 • 2014

Most innovative

companies in the world

4th largest software company based on analyst consensus revenue for FY2017. Salesforce fiscal 2017 guidance provided November 18, 2015: "revenue for the company's full fiscal year 2017 is projected to be approximately $8.0B to $8.1B.”

FY16 employees

FY16 revenue

$6.67B

2013 • 2014 2015 • 2016

2008 • 2009 • 2010 2011 • 2012 • 2013 2014 • 2015 • 2016

Customer Success Across the Nordics

With thanks to our sponsors

Platinum

12:30 - 13:10Keynote with Baman Motivala and guest speaker, Hélène Barnekow, Telia

13:10 - 13:50Digital Transformation - Fredrik Lind, Boston Consulting Group

13:50 - 14:00Salesforce Customer Success Platform - Live demo

14:00 - 14:30 Networking Break and Expo

14:30 - 15:20The Collaborative Economy - Rachel Botsman

15:45 - 16:10Keynote with Eileen O'Mara and guest speaker, Hélène Benno, Min Stora Dag

16:15 - 17:15Breakout 1 - Customer Journeys & Breakout 2 - App Cloud

17:15 - Networking

We Have a Packed Agenda

Hélène Barnekow

#SalesforceEssentials

Executive Vice President and Head of Region Sweden

Fredrik LindManaging Director, Senior Partner

Kai MäkeläFounder and CEO

Robert NordahlMaster Solution Engineer

Lotta LaurinHead of Marketing Nordic

Sell the way you want Lightning Platform & Ecosystem

Sell faster Salesforce SteelBrick & Microsoft Integrations

Sell smarter SalesforceIQ & Sales Wave Analytics

Sell from anywhere Salesforce1 Mobile App

#1 Sales applicationSales Cloud Lightning

revenue increase

Connect any data to every user Wave Platform

Get answers, faster Sales Wave & Service Wave Apps

Take action, instantly Wave Actions in Salesforce

Make decisions from anywhere Wave Mobile

Leading analytics platformAnalytics Cloud

+48%faster decision making

Fast development for everyone Lightning App Builder & Process Builder

Modern developer experience Heroku Enterprise & Lightning Design System

#1 enterprise ecosystem AppExchange & Lightning Components

Trusted, scalable & connected Salesforce Shield, Connect & Thunder

App Cloud Lightning#1 Cloud app dev platform

+55%faster deployment

12:30 - 13:10Keynote with Baman Motivala and guest speaker, Hélène Barnekow, Telia

13:10 - 13:50Digital Transformation - Fredrik Lind, Boston Consulting Group

14:00 - 14:30 Networking Break and Expo

14:30 - 15:20The Collaborative Economy - Rachel Botsman

15:45 - 16:10Keynote with Eileen O'Mara and guest speaker, Hélène Benno, Min Stora Dag

16:15 - 17:15Breakout 1 - Customer Journeys & Breakout 2 - App Cloud

17:15 - Networking

We Have a Packed Agenda

Rachel BotsmanAuthor, speaker, teacher, thought leader

Robert NordahlMaster Solution Engineer

Rolf HallSenior Director Solution Engineer

#1 Customer service applicationService Cloud Lightning

Connected service Lightning Platform & Ecosystem

Faster service Lightning Service Console & Omni-Channel Support

Smarter service Service Wave Analytics

Personalized service Service for Apps with SOS & Field Service Lightning

-30%field service costs

Jodi Truss Manager, Subscriber Relationship Marketing

Connect your entire workforce Tools for agents, dispatchers & mobile employees

Smart Scheduling & dispatch Automate scheduling based on skills, availability, and location

Manage work in real-time Update work orders, change requests, and job status, on any device

Introducing:

Field Service Lightning NEW

Now available

+48%faster case resolution

Powered by ThunderIoT Cloud

Capture events from any device

Build intelligent real-time logic

Engage proactively and 1 to 1

Leendert VenemaCEO Sweden

Eileen O’MaraEMEA Senior Vice-President Commercial Business Unit

“Nothing is more important than the trust and success of every customer.” - Keith Block

Vice Chairman, President & COO

“Our cloud platform and rapid release cycle inspires innovation for every sized business.” - Parker Harris

Co-Founder

“Our Customer Success Platform accelerates growth for every customer.” - Alex Dayon

President & Chief Product Officer

“The business of business is to improve the state of the world.” - Marc Benioff

Chairman & CEO

Our Core Values

How do we align every employee to live these values?

“ is an exercise in awareness in which the result is total alignment”

Marc Benioff, Founder & CEO, Salesforce

VisionWhat do you want?

ValuesWhat is important?

MethodsHow to get it done?

ObstaclesWhat prevents me?

MeasuresHow to measure success?

pledge1percent.org

1.3M+ Service hours1% Time

$115M+ Grants1% Equity

28K+ Nonprofit organizations

1% Product$250M Donated

product

New Philanthropic Model1-1-1 Model

500+ Companiespledge 1%

Helene BennoExecutive Director

Want to help fulfill dreams?

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