Quality over Quantity

7 Tips & Tricks for Growing Your List

Tip #1 Make signing up a primary Call to Action

Tip #1 Make signing up a primary Call to Action

Tip #1 Make signing up a primary Call to Action

Tip #2 Everyone Loves a Sweepstakes

Tip #3 Validate All New Sign-ups:Reduces Errors & Optimizes Deliverability

Source: Experian Data Quality

Tip #3 Validate All New Sign-upsEmail Data Management Practices

Source: Experian Data Quality

Tip #3 Validate All New Sign-upsReasons for Data Inaccuracy

Source: Experian Data Quality

Tip #3 Validate All New Sign-upsImpact of Data Inaccuracy

Tip #4 Collect the Right Data for PersonalizationDon’t collect too much in one bite!

Tip #4 Collect the Right Data for Personalization

Tip #4 Collect the Right Data for Personalization

Tip #4 Collect the Right Data for Personalization

Source: Experian, “Why birthday emails should be a part of every marketer’s program”, July 31, 2014

Tip #4 Collect the Right Data for Personalization

Tip #5 Say Hi…Immediately

Tip #5 Say Hi…Immediately

Tip #5 Say Hi…Immediately

Tip #6 Don’t Forget Mobile & Social

Tip #6 Don’t Forget Mobile & Social

Tip #6 Don’t Forget Mobile & Social

Tip #7 Leverage Innovation In 3rd Party Customer

Acquisition Technology

Home Page Registration Survey Full Page Ad

Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology

Home Page Registration Survey

Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology

Full Page Ad

Hone in on Core Consumer

Increased ROI Over Time

is the new

Fluent Ad Email Offer

Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology

Display Ad

Questions?

We’d Love To Hear from You!

Chip House VP, Relationship Marketing chouse@salesforce.com @cehouse @marketingcloud

Jordan Cohen Chief Marketing Officer jcohen@fluentco.com @jcohen808 @fluentinc