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| Date post: | 27-Jun-2015 |
| Category: |
Marketing |
| Upload: | salesforce-marketing-cloud |
| View: | 1,785 times |
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Quality over Quantity
7 Tips & Tricks for Growing Your List
Tip #1 Make signing up a primary Call to Action
Tip #1 Make signing up a primary Call to Action
Tip #1 Make signing up a primary Call to Action
Tip #2 Everyone Loves a Sweepstakes
Tip #3 Validate All New Sign-ups:Reduces Errors & Optimizes Deliverability
Source: Experian Data Quality
Tip #3 Validate All New Sign-upsEmail Data Management Practices
Source: Experian Data Quality
Tip #3 Validate All New Sign-upsReasons for Data Inaccuracy
Source: Experian Data Quality
Tip #3 Validate All New Sign-upsImpact of Data Inaccuracy
Tip #4 Collect the Right Data for PersonalizationDon’t collect too much in one bite!
Tip #4 Collect the Right Data for Personalization
Tip #4 Collect the Right Data for Personalization
Tip #4 Collect the Right Data for Personalization
Source: Experian, “Why birthday emails should be a part of every marketer’s program”, July 31, 2014
Tip #4 Collect the Right Data for Personalization
Tip #5 Say Hi…Immediately
Tip #5 Say Hi…Immediately
Tip #5 Say Hi…Immediately
Tip #6 Don’t Forget Mobile & Social
Tip #6 Don’t Forget Mobile & Social
Tip #6 Don’t Forget Mobile & Social
Tip #7 Leverage Innovation In 3rd Party Customer
Acquisition Technology
Home Page Registration Survey Full Page Ad
Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology
Home Page Registration Survey
Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology
Full Page Ad
Hone in on Core Consumer
Increased ROI Over Time
is the new
Fluent Ad Email Offer
Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology
Display Ad
Questions?
We’d Love To Hear from You!
Chip House VP, Relationship Marketing [email protected] @cehouse @marketingcloud
Jordan Cohen Chief Marketing Officer [email protected] @jcohen808 @fluentinc
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