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Quality over Quantity

7 Tips & Tricks for Growing Your List

Tip #1 Make signing up a primary Call to Action



Tip #2 Everyone Loves a Sweepstakes

Tip #3 Validate All New Sign-ups:Reduces Errors & Optimizes Deliverability

Source: Experian Data Quality

Tip #3 Validate All New Sign-upsEmail Data Management Practices


Tip #3 Validate All New Sign-upsReasons for Data Inaccuracy


Tip #3 Validate All New Sign-upsImpact of Data Inaccuracy

Tip #4 Collect the Right Data for PersonalizationDon’t collect too much in one bite!

Tip #4 Collect the Right Data for Personalization



Source: Experian, “Why birthday emails should be a part of every marketer’s program”, July 31, 2014


Tip #5 Say Hi…Immediately



Tip #6 Don’t Forget Mobile & Social



Tip #7 Leverage Innovation In 3rd Party Customer

Acquisition Technology

Home Page Registration Survey Full Page Ad

Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology

Home Page Registration Survey


Full Page Ad

Hone in on Core Consumer

Increased ROI Over Time

is the new

Fluent Ad Email Offer


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Questions?

We’d Love To Hear from You!

Chip House VP, Relationship Marketing [email protected] @cehouse @marketingcloud

Jordan Cohen Chief Marketing Officer [email protected] @jcohen808 @fluentinc