Samsung Digital Concept

transcript

• This concept is for a digital media content channel for Samsung.

• An online portal in the form of an apartment that contains all Samsung devices.

• The apartment will be a living breathing world with daily interaction with users through the characters living inside, devices, webisodes, etc.

Hi! I’m Sameer Reddy

My favourite things

book: Steve Jobs – A Biography

quote: “Excellence is not an act, it’s a habit” - Aristotle

music: classic rock

cuisine: south Indian

movie: Gladiator

sport: computer programming

TV program: Top Gear

dream: Head of my group at my investment bank in three years, drive a BMW

Sameer Reddy

Sameer @sameer

Hi! I’m Sangeet Kaur.

My favourite things

Book: 1000 places to see before you die, Mills and Boon

Quote: Life is what happens to you, while you’re busy making other plans – John Lennon

Music: From Bhangra to Blues and everything in between

cuisine: Thai, Italian, Japanese, Tandoori, Pizzas

Movie: Anything with SRK, Bheja Fry, Pineapple Express

sport: football, cricket, basketball

TV program: How I met your mother, anything on Comedy Central

dream: only when I sleep

Sungeet kaur

Sungeet @sungeet

One apartment

Hanging out, watching TV,

arguing, fighting, laughing

Both have a large circle of friends,

who are active participants in their lives!

Welcome to…. The Open House!

• Party diwali stuff They party…

They celebrate…

They have a family…

They have celebrity friends…

They also love watching football and IPL games…

Now we become a part of their lives for

100days

For the first time an interactive web portal….

Meets a soap

Meets Social networking

Meets Reality tv

Meets a brand

A boy A girl

their daily interactions with each other, activities, routines, friends and

their relationship All mixed up to form a brand new web series

And we help make their decisions

A soap where you make the decisions

Friend them on Facebook, write on their wall,

see what they are up to

follow them on twitter, give them advice for upcoming shows ,

lead the show in the direction

you want it to go

And where will all this happen…

A sub-portal (website)

You enter into an apartment where in clips come and go every 10 seconds

If not the main webisode, other clips of these people play depending on time of day

all pre-recorded,

them interacting with each other,

watching TV, reading a book, playing on their phones

New webisode’s would come out on the micro site,

once every 2 to 3 days

It would air once every hour

Each carrying a story to it but leaving the characters In small or large scale dilemmas

Which you have to help them with

Through Facebook, twitter, YouTube, email etc.

Engagements Interactions Product based

The apartment…

The apartment that appears

will feature Samsung products.

From an LED to smartphone’s, home theatre to washing machine

Each product linked

world of its own

All devices are interactive. On clicking we zoom into the menu…..

100days so far

Playback artist

What’s a smart TV

How to videos

Video Karaoke

user selects a short clip from a selection of some of the most famous movies over time like Sholay, The Godfather, Pulp Fiction, etc.

According to the selection a famous scene starts playing on the screen, with only the video and no audio. The objective is to time and record the relevant or random dialogues through the users

microphone.

Each week on the main page, the best users performance would get uploaded for others to see.

karaoke

Live bands

History of rock’n’roll

How to video’s

Record your own karaoke and compete with the best across the country

Generate the most likes you can on your track.

Throwing a party?

With an internet and laptop you can throw your own

karaoke party at your very

own home

karaoke

Live bands

History of rock’n’roll

Tutorials

The boy and girl have friends who have their own band.

That friend might be

From time to time bands comes over to the apartment and jams there.

Bands chosen through various contests and promos

across

contests

winners

How to videos

Six Picture Story

Under the camera menu, there would be an ongoing event where users take photos and

keep adding them to other storyboards,

building up a story based on a particular theme,

that gets changed each week.

As Samsung makes video cameras as well, the same could be also done with videos.

Users from across India can submit their videos which get stitched together

for one giant story.

we posts a word every week, like 'Freedom' or ‘Cut-offs' or 'Summer'

Post your most interesting pictures, share and comment and win exciting

prizes. Winning images are also plastered all over town and the web with

credits to the photographer. The results can be compiled into a coffee

table book. a limited edition calendar, etc. or posted on Facebook

where people can comment on them.

One Word

A new picture is uploaded

every week. Write a six word story for

the image, share it with

your friends and win exciting prizes!

What’s your story

contests

winners

Tutorials

Featured winners will be up

for all to know and see

Recipes ‘r’ us

Tutorials

Match day nik-nak

Recipes based on a particular theme

IPL based recipes for you to

prepare at home

just for the match

To make it fun for the Chelsea fans as well, on important match days like a

derby,

there would be a different recipe competition

like design your Chelsea sandwich,

energize the Chelsea players, etc.

What’s in the fridge

There would be unique recipe competitions.

Make a recipe based on a particular set of ingredients

The recipes would be submitted by the users and the most unique one

would be selected and put up onto the products.

Along with great prizes.

Virtual pets

Tab Art and exhibition

Tutorials

Virtual pets

Tutorials

what ever you create has to be done on your Samsung tablet.

The competition would be announced over social networks.

Submissions can be made on the micro site and the winners work would get displayed in a gallery style

page on the site.

The winners of the competition would be decide 50% by professional judges and the other 50% by

user votes and likes through Facebook.

Ever drawn anything on your tab, let the world see your skills

Painting Exhibition

Virtual pets

Tutorials

Virtual Pets

To activate and engage younger users onto the site,

we would have a sub section for virtual pets,

These virtual pets need to be fed and

played with throughout the day.

Sam and sung

will also give tips for various pet lovers and ask for

photos/videos of viewers and users

Chelsea hangout

During matches, and promotions Chelsea fans from

India have a hangout, chat rooms with score updates,

league situations, news Where in every supporter

across India can join and show their support

The Brotherhood

Sponsored spots across the country where Chelsea fans

can get together physically and see the match, it doesn’t

matter if you don’t know each other

you will still stand united Who knows maybe Sam and

sung might just be there cheering with you

With a lot of merchandise, giveaways, prizes,

trips, tickets and more the Chelsea fan will always be happy,

prizes given away through various competitions for doing various things,

or maybe just as simple

as visiting the Chelsea page

A perfect opportunity for Indian Chelsea fans to come to Samsung

And Samsung fans to look at Chelsea FC

Offers

To get in new users and keep existing ones engaged on the site, offers and gift coupons could be given out on the site.

This would be based on the successful completion of a game, high scores, contest winners and over all user engagement on the site.

This could be like a voucher for discounts on edibles like chicken, a free burger/pizza, etc.

Offers and Freebees

Samsung Digital Concept

Marketing