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SUBMITTED BY:-

MADHUJA CHATTERJEESAURABH KAINTHARINDAM BANERJEEJEEWANJOT SINGH

SAMSUNG LG ELECTRONICSType Public

Traded as KRX: 005935, LSE: SMSN

Industry

Consumer electronics

Telecoms equipment

Semiconductors

Home appliances

Founded 1988

Headquarters Suwon, South Korea

Area served Worldwide

Type Public

Traded as KRX: 066570 LSE: LGLD

Industry

Consumer electronics

Home appliances

Telecoms equipment

Semiconductors

Founded 1958

HeadquartersYeouido-dong, Seoul, South Korea

Area served Worldwide

SMART 3D LED TV

SAMSUNG 42F6100 LG 42LA6130

SAMSUNG AT 1st SPOT IN LED TV MARKET OF INDIA with 26.2 % MARKET SHARELG ELECTRONICS at 2ND SPOT with 24.2 % MARKET SHARE.

(BUSINESS STANDARD MAY 3, 2013)

FEATURES SAMSUNG 42F6100 LG 42LA6130

T.V TYPE 3D FULL HD LED TVSCREEN SIZE 42”1920*1080p

3D FULL HD LED TVSCREEN SIZE 42”1920*1080p

PICTURE ENGINE 3D HYPER REAL ENGINE TRIPPLE XD ENGINE

VIDEO FEATURESAspect Ratio 16:09

8 modes(16:09, just scan, original, full wide, 4:3, 14:09, Cinema zoom 1, Zoom.

AUDIO FEATURESOTHER AUDIO FEATURES

2 BUILT IN SPEAKERSDOLBY DIGITAL PLUS, 3D SOUND

2 BUILT IN SPEAKERSDOLBY DIGITAL DECORDER with VIRTUAL SURROUND6 SOUND MODES

POWER CONSUMPTION 126W (OPERATIONAL)0.3W (STANDBY)

52W (OPERATIONAL)0.3W (STANDBY)

CONNECTIVITYComposite Video inputUSB

HDMI

11 (Not for movie playback)

2

11(support movie playback also)2 ( REAR, SIDE)HEAD PHONE JACK

FEATURES SAMSUNG 42F6100 LG 42LA6130

DESIGN & DIMENSIONSW*H*DWEIGHT

934*548.6*49.6mm9.1 KG

963*631*78mm9.5KG

SOURCE :- www.ispyprice.com

DEMOGRAPHIC

As it is costly so, those who are having higher income, they only able to afford.

It will reflect taste of the customer They will be educated and tech-savy

people They are having good image in the

society and they are conscious about their status.

PSYCHOGRAPHIC

For those Customer want to have something better than others.

For those who want to create good image in the society

& for those who want to maintain their status symbol.

GEOGRAPHIC Available in all the showrooms of urban

and semi urban areas. Available in SUPER MARKETS also. Mostly available in A1 cities.

TECHNO SEVVY Can be used as computer side by side. 3D effect is there. Touch screen provided. Gesture controls.

6 CUSTOMER WANTSFUNCTIONAL WANTS

It should be Energy efficient.Should provide Best picture & sound

quality.Should have PLUG N PLAY features. (QUICK USB PLAYBACK, HDMI PORTS)It should be simple & easy to operate. (USER FRIENDLY INTERFACE) Multi utility & Multi functioning.

6 CUSTOMER WANTSVALUE WANTS

Long life LED panel. (longer lifespan) Durable hardware. Low maintenance.Should enhance the look of the

room in which it is placed.

6 CUSTOMER WANTSSELF IMAGE WANT

Buyer is a TECHNICALY ADVANCED USER.

(Who is well known to latest technology)Symbol of HIGHER standard of living.He is RICH person.

6 CUSTOMER WANTSAVAILABILITY WANTS

It should be available in URBAN AREAS as well as SUB-URBAN AREAS.

Should be easily available in all nearby outlets.

Shouldn’t be OUT OF STOCK.

6 CUSTOMER WANTSSERVICE WANTS

24*7 HEPL LINE.Quick service.Nearby service centers.Skilled & polite service men.

6 CUSTOMER WANTSRISK AVOIDENCE WANTS

Shock Proof Body.Minimum 1 Year Warranty.Shouldn’t be harmful to human eyes.Eco friendly Technology. (Automatic brightness adjustment)