THE SCALE OF PLAYFULNESS INBRANDED INFOGRAPHICS

Job maintenance continuum

WTF!!!!You’reFired!!!

Let’s Discuss this at the next review

EDGY. Fun.I like yourThinking!

Well that’s safe. Boring, but safe.

This is dull. (You’re layoff bait)

Corporate doesn’t do sex (or politics, or religion, or taxes)

Corporate doesn’t do “shit”

Corporate doesn’t do “manwhores” either

However, legal says Unruly vaginas is alright. Win!

Outcome:Clean out your desk (and look for a job in agencyland!)

Cute Parachuting, armed animals, hmmm…

Are those four shades of orange all on-brand?

Wait….I hope those are bananas…

At least the violence isn’t consummated.

Outcome:You’ll keep your job but this’d better work

OK, It’s cartoony, but I can dig it.

The script is short & straight.

The palette is pretty tightly focused.

Wait. That dude’s crying. Can people cry on-brand?

Outcome:Just the right amount of compromise. You’re safe!

Yeah, it’s visual, but did you have to boil ALL the personality out of it?

Two colours: Crimson & Accountant

This actually went straight into our annual report.

Outcome:Njeh. Safe, but Not promotion-time. (Bonus: Date with Pam in Finance!)

More boring than a boring time in boringville

There’s that accountant colour again

Visual story: Company logos & social icons

The story’s actually ok, but it’s as playful as a wall of sheet rock

Outcome:“Yeah, love it. Say, we’re having to downsize, and…”