description
This case study demonstrates the creative process behind our award-winning QR code t-shirt. Created for HOT 103 in support of the Canadian Red Cross efforts in Japan, the t-shirt turned one-time donors into mobile donation stations that spread the opportunity to donate to their offline social networks.Ace Burpee & HOT 103 supported the campaign with billboards, video, and generous recognition. The video Ace produced explaining how QR codes work helped the technology reach a tipping point in Winnipeg. The link to that video is http://bcove.me/cohcaepk