Science Miscommunication:

Impacting Digital Citizenship

with Information LiteracySamuel R. Putnam, Engineering LibrarianMarston Science Library at the University of Florida

Catalyst

Synthesis

Methods

Lessons Learned

What brought you here?

Catalyst for action

What role does science play?

Synthesis of ideas

What is Science Communication?

Science communication (SciCom) is defined as the use of appropriate skills, media, activities, and

dialogue to produce one or more of the following personal responses to science (the AEIOU vowel

analogy): Awareness, Enjoyment, Interest, Opinion-forming, and Understanding.

T. W. Burns, D. J. O’Connor, and S. M. Stocklmayer, “Science Communication: A Contemporary Definition,” Public

Underst. Sci., vol. 12, no. 2, pp. 183–202, Apr. 2003.

n=212,132

What are you doing?

Our methods

ScienceGood

Science

Bad

Science

Predatory

open-access

journals

Retractions

Media

Misinformatio

n

Link to the

source

Interview the

author

Consult the

field

Authority

What did you do wrong?

Lesson learned from the field

1.Marketing is hard, especially

when it’s not your library.

2. Web presence is important, but

keep it simple.

3. Allow time for venting, but

always be constructive.

3

4

Samuel Putnam

Engineering Librarian

Marston Science Library

University of Florida

srputnam@ufl.edu

@samuel_putnam

https://medium.com/@samuel_putnam/

guides.uflib.ufl.edu/fnse