Scien&fic(Anima&ons(Without(Borders(and(Crowd7Sourced(Emergency(Relief(Knowledge(in(Local(

Languages:(A(Case(Study(of(the(Iranian(Earthquake((!!

Saber Miresmailli1, Julia Bello-Bravo2,3 and Barry Robert Pittendrigh2,3,4

1Centre for Teaching, Learning and Technology, University of British Columbia, Vancouver, BC, Canada V6T 1Z1 saber.miresmailli@ubc.ca

2Scientific Animations Without Borders, University of Illinois Urbana Champaign, Urbana, IL 61801 juliabb@illinois.edu 3Center for African Studies, University of Illinois Urbana Champaign, Urbana, IL 61801

4Department of Entomology, School of Integrative Biology, University of Illinois Urbana Champaign, Urbana, IL 61801 pittendr@illinois.edu

How$can$we$do$this$in$a$cost.effec0ve,$efficient$and$coordinated$manner?$

How$can$we$share$knowledge$with$one$billion$low.literate$learners$in$their$own$languages?$

Scientific Animations Without Boarders (SAWBO) !What is it?

Scientific Animations Without Boarders (SAWBO) !Why animations?

Scientific Animations Without Boarders (SAWBO) !How it started?

Scientific Animations Without Boarders (SAWBO) !an “Academic Factory”

New$Topic$•  Experts/*collaborators*asking*for*new*anima7ons*

•  Funding*for*topic/anima7on*

Generate$Script$•  Experts*in*the*field*

•  Our*team*

Create$anima2on$•  2D*•  2.5D*•  3D*•  Mul7ple*languages*

Share$anima2on$•  Facebook*• Web*Page*•  YouTube*•  And*more*

Scientific Animations Without Boarders (SAWBO) !Making materials available

ENGLISH(ANIMATION(

SAWBO&WEBPAGE&

SUSDEVIKI& FACEBOOK& YOUTUBE& TWITTER& GOOGLE+& SAWBO&APP&COMING&SOON&

OFF8LINE&SYSTEMS&

NEW(VOICE(OVERS(

Scientific Animations Without Boarders (SAWBO) !What is our current status?

Website hits: 2, 761,546!Visitors: 54,509 !Downloads: 736!YouTube Views: 173,226 Video topics: 40!Different languages: 57!Total videos: 212 and growing

Scientific Animations Without Boarders (SAWBO) !What is our current status?

Scientific Animations Without Boarders (SAWBO) !Technological advances as a driver

Increasing*access*to*

Internet*for*those*who*deploy*

informa5on*

Video*capable*

phones*with**Bluetooth*®*technology*

Knowledge*to*people*in*their*own*language*

Scientific Animations Without Boarders (SAWBO) !The Iranian Story

August 11, 2012

Scientific Animations Without Boarders (SAWBO) !Earthquakes in Iran

Bam- 2003!Fatalities: at least 50,000

Manjil- 1990!Fatalities: at least 35,000

Tabriz, 2011!Zarand, 2005!Qazvin, 2002!Birjand, 1997!Ardabil, 1997!Hormozgan, 1981!

!Tabas- 1978!Fatalities: at least 15,000

Scientific Animations Without Boarders (SAWBO) !The Green Movement

2009

Scientific Animations Without Boarders (SAWBO) !Azerbaijan Earthquake

August 11, 2012

Scientific Animations Without Boarders (SAWBO) !Government cover-up

Scientific Animations Without Boarders (SAWBO) !Government crack-down

August 11, 2012 a 6.4 magnitude

earthquake struck East Azerbaijan

province in Iran. hundareds of

people died and many more were

injured

August 14, 2012 The Iranian expat from Vancouver,

Canada, contacted SAWBO

regarding the Cholera

animation

August 16, 2012 SAWBO

released the Farsi version of the animation - more than 1000 YouTube® hits within 72 hours

August 21, 2012 SAWBO

released the Azeri version of the animation

August 25, 2012 The Azeri

animation was a great success

within Iran- Radio Koocheh interviewed the expat (aired on September 1,

2012)

Sept 2, 2012 The Iranian government censored the

YouTube® link. The animation

was uploaded on Iranian portal " Balatarin" and

was featured on the first page

Sept 6, 2012 The animation

was sent to Iran with travelers

cellphones who distributed it via Bluetooth® in

cities of Tehran, Tabriz and

Isfahan. A local portal in Tehran uploaded the animation for mass SMS downloads

Jan 1, 2013 More than

10,000 people downloaded the animation from the local portal.

The expat received several thankful emails and SMS from

Iran. The YouTube® link is

still censored

Scientific Animations Without Boarders (SAWBO) !Cholera Prevention

Scientific Animations Without Boarders (SAWBO) !Crowd-sourced distribution

Scientific Animations Without Boarders (SAWBO) !Lessons learned

Scientific Animations Without Boarders (SAWBO) !The dilemma of proving the impact

Scientific Animations Without Boarders (SAWBO) !

juliabb@illinois.edu.

Dr.$Julia$Bello$Bravo$

pi0endr@illinois.edu.

Dr.$Barry$Pi0endrigh$

sawbo.illinois.edu

Scientific Animations Without Boarders (SAWBO) !

This study was supported the Feed the Future Legume Innovation Lab (formerly known as the Dry Grain Pulses Collaborative Research Support Program) by the Bureau for Food Security, United States Agency for International Development under the terms of Grant No. EDH-A-00-07-00005-00 (to JBB and BRP). The opinions expressed herein are those of the authors and do not necessarily reflect the views of the U.S. Agency for International Development or the U.S. government. Support has also come from the ADM Institute for the Prevention of Postharvest Loss at the University of Illinois Champaign Urbana (to JBB and BP).