Post on 27-May-2020
transcript
SCRATCH YOUR OWN ITCH Then scratch theirs
Colin Bodell, Chief Technology Officer & EVP Time Inc.
WHAT’S OUR APPROACH?
FOUR THINGS 1. Scratch Our Itch First
FOUR THINGS 1. Scratch Our Itch First
2. Make it Easy For Our Own People
FOUR THINGS 1. Scratch Our Itch First
2. Make it Easy For Our Own People
3. Find Others With The Same Itch
FOUR THINGS 1. Scratch Our Itch First
2. Make it Easy For Our Own People
3. Find Others With The Same Itch
4. Scratch Theirs
• 80 brands worldwide • 120 million print and 155 million web
unique customers every month • Significantly growing our digital global
presence • Editorial & Engineering partnership
TIME INC. WORLDWIDE
FEBRUARY TWO THOUSAND & FOURTEEN 5 Global Data Centers including the Time & Life Building
SCRATCHING OUR OWN ITCH:
We should not be in the Data Center Business
WE MOVED WEB, MOBILE & CORPORATE APPS TO THE CLOUD • 100% of UK brands on AWS • Hosting costs dropped 53%
• 76% of US brands on AWS • Time-to-traffic ~15 mins
• Built Virtual Enterprise Data Center on AWS
SCRATCHING THEIR ITCH:
By moving to the cloud our engineers worldwide can exit the commodity service business
THE MOBILE ITCH:
• All websites: responsive design BUT… • $200,000+ & 6 Months for each
iOS & Android native application
SCRATCHING OUR OWN ITCH:
We must significantly drive down the cost of new, native mobile application development
WE BUILT OUR OWN MOBILE PLATFORM: TORO • Content-feed-based reading app for
iOS and Android. • ~1 week development cycle • Per site cost is minimal
WE BUILT OUR OWN MOBILE PLATFORM: TORO • Deployed Apple Watch solution in a
weekend; Time magazine mobile app in a fortnight
• Enables rapid, iterative prototyping • Effort concentrated on platform
SCRATCHING THEIR ITCH:
Instant ignition of new Native Apps on iOS and Android for Time Inc. and partner brands
PARTNER: ASN
“Under the deal, Time
Inc. will provide the
infrastructure
technology for the SI
networks’ websites and
mobile apps.”
SCRATCH YOUR OWN ITCH Then scratch theirs
• Big Data • Information security • Digital asset and rights management • Video • Ad blocking; relevant ad serving
SCRATCH YOUR OWN ITCH Then scratch theirs
Colin Bodell, Chief Technology Officer & EVP Time Inc. colin.bodell@timeinc.com