Search is still the Biggest Game in Town (public)

Post on 17-Jun-2015

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SEARCH IS STILL THE BIGGEST GAME IN TOWN

is and will always be one of the foremost activities in the Internet...

SEARCH

…and still the biggest game in town.

THE INTERNET IS ALL ABOUT

INFORMATION

…and search meets the purpose of information through making it easily found by people who need it.

THE INTERNET IS ALL ABOUT

INFORMATION

KNOWLEDGE IS POWER. People want power and if you don’t want to look dumb, then you need to know.

When a friend asks me about something I have no idea about, I always consult my best friend Google about it. And I’m sure you do too.

When a friend asks me about something I have no idea about, I always consult my best friend Google about it. And I’m sure you do too.

Uh-huh, yeah. Thought so.

Every second there are 38,127 search queries happening all over the world.

Every second there are 38,127 search queries happening all over the world.

Again, that is every second.

And unlike people flittering on

FACEBOOK,

And unlike people flittering on

FACEBOOK, people who

SEARCH are in focus mode

They are looking for something – therefore their enthusiasm about the certain information they are looking for is far higher than what they tend to ‘bump into’ in facebook.

Search can never be compared to social network flittering.