SEM1 4.06A - Promotion

• PI – Employ sales-promotion activities to inform or remind customers of business or product

• PI – Explain venue signage

• PI – Select event signage

Purpose of venue signage

• To assist companies/brands to maximize brand awareness through visibility – must find best location for logo/message!

• Part of sponsorship activation• Increased revenue through promotions• Promote team/ticket sales• Provide useful information to fans/spectators• Keep audience engaged (scoreboard area)

Types of venue signage• Banners• Dasher boards• Floor/field graphics• Sideline billboards• A-frames• Electronic message boards• Rotational courtside messages• Logo placement

Location of venue signage

• Scoreboard/video board• Sideline/court• Scoring table• On court/field• Street poles• Walkways• Outfield walls • Tents

• Racecars• Uniforms/attire• Equipment

Factors when selecting venue signage

• Cost• Location of signage• Type of signage• Target market• Attendance• Event• Viewers

What promotional signage do you see?

What promotional signage do you see?

SEM1 4.06 Activity• Students work in pairs• Select a sports or entertainment venue• Select a company that would have a similar

target market as the venue spectators• Select an event or series of events• Select the type of venue signage purchased• Select the location of the venue signage• Create a visual graphic of your venue signage• Write an argumentative essay (3 paragraphs) of

why you selected this venue signage over another