Post on 29-Nov-2014
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SENIORLABsenior integration, innovation and employment
SENIOR PRODUCTIVITY
CONTENTS
� Context
� Results
� Initial conditions
� Actions� Actions
� Methodology
� Some conclusions
� Who are we and why do we work this way?
� How to get started
2
CONTEXT
3
www.citilab.eu
CONTEXT
Transformation:
- form “active senior” towards (socially) productive se nior
- get out of residence environment
• Guarantee income
Industrial Society Policies(assisting policies)
Knowledge Society Policies(qualification policies)
• Invest knowledge assets into sociallyproductive activities
• Guarantee medical assistance
• Facilitate assistance to dependentpeople
• Fill older people’s time (“active ageing”)
productive activities
• Professionalize seniors for dependecyand volunteer activities
• Invest elderly’s time: do not fill it
Institutions• Social Security
• Residences• Day centres
Insitutions• SeniorLab
•???•????
A NEED FOR INNOVATION
RESULTS
Princess Cristina Award2010 of the SpanishGovernmentCategory: Quality and Best Practice
5
Finalist of the InnovationPrize 2010 GermanChamber of Commerce in Spain
RESULTS
SOCIAL INTEGRATION ICT INNOVATION
• 87% change of habits• 50% improvement in social relations• 71% self esteem increase• 42% increase ICT skills• 53% qualification for more complex
projects
• Connect Alzheimer digital platform
• Caregivers digital platforms• AAL independent living
COSTEMPLOYMENT 50+
6
projects
• 3 new digital occupations for employeesover 55 years
• Testing in real situations
• 55+ companies 0 €
2.000 €
4.000 €
6.000 €
8.000 €
1 2 3
Cost by senior
RESULTS
Proyects by seniors
• From work with memories and past…
• .. seniors start to work on present issues
• And new abilities and capacities are developed
• Work in groups
Social integration
• Work in groups
• Groups start to reproduce themselves outsideCitilab
• Participation in volunteer work increases
• Looking for contact with institutions for new projects(independent living, exhibitions, etc.)
RESULTS
Disability
• Integration of people with visual disability in collective activities that theylike and motivate it
Active people without any previous ICT knowledge.
Sí87%
No13%
Change of habits: 87%
• Communication with younger generations; sharedlanguage: 56%• Understanding of news: 59%• change in dressing: qualitative observation• Communication with relatives that live in distance: 76%• New friendship: 65%• Percepction of increased social valuation: 47%• Abandon rate: 2%• Increase of participation: from 12 to 120
RESULTS
ITC skill increase: 42%
• No initial know how: 47%• Reduced know how: 41%• Skill increase: 42%• Qualification for more compelx projects: 53%
1,0
1,5
2,0
2,5
3,0
Active people without any previous ICT knowledge.
• Qualification for more compelx projects: 53%
0,0
0,5
feb-
09
mar
-09
abr-
09
may
-09
jun-
09
jul-0
9
ago-
09
sep-
09
oct-
09
nov-
09
dic-
09
RESULTS
Connect Alzheimer
• Project with I2Cat• Digital platformf for Alzheimer cargivers• Assistance servics• Training• Psychological assistance
Innovation
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• Psychological assistance• Developed with SeniorLabers activating user driven innovationmethodologies• Co-desgn, not user requirements
Caregivers digital platform
• Same princple than ConectAlzheimer• Needs implementation
PERMISSIA
• Project with NIK, IBM, I2Cat as well as Dutch and Italian partners• Development of a private businessmodel based on digital services for theelderly• Developed and co-designed with
RESULTS
Innovación
• Developed and co-designed withsenior users• Significant cost reduction for town halls and regional governments• New market for construction economy
55+
• New professional profilesa) SeniorTic: experience in senior environment and consulting for ITCb) TIC Senior: ITC transfer for companies• Tested at la Caixa and Diputación de Barcelona• Research of senior specific demands• Co-design of a social network for digital requalificatio of unemployed over 50• Release to market when mature
DIPUTACIÓN DE BARCELONA
RESULTS
Empleo
• Release to market when mature
55+ companies
• Seed project with the goethe Foundation•Preliminary studyof senior occupation• Innovation seen by experts as natural job activityfor senior workers• Goal: new ways of working with aged workers• Find out how to employ seniors for innovation
1.000 €
2.000 €
3.000 €
4.000 €
5.000 €
6.000 €
7.000 €
8.000 €
Cost by senior • SeniorLab Cornellá includes following costs- Experimentation- Innovation- Research- Citilab back office
• This costs do not exist in other SeniorLab formats (town halls etc.)
RESULTS
Costs
0 €
1 2 3
Direct cost by senior: 104 euro /month
formats (town halls etc.)• Tendency show reduction of unit costs
INITIAL SITUATION
• Retired: born between 1935 y1955
• Professional life in factories
• 50% cataln origin – 50% former migrants from Spanish regions
• Low education level
Active people without any previous ICT knowledge.
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• Low education level
• But lived major technological and social changes: industrialization, change from rural to urban, women at work, de-industrialization as well as political transition to democracy
• Active and curious
• Social networks beyon family: associations, NGOs
INITIAL SITUATION
Social innovation project
Participants:
� Citilab
� Fundació I2Cat
� Univeristat de Barcelona
� ValueCreation
A living lab about senior, where seniors get INVOLV ED starting from A living lab about senior, where seniors get INVOLV ED starting from their INTERESTS. Seniors contribute with:
Knowledge of 40 years of experience
ACTIONS
1. Value of experience (memory)
2. Idenfify individual needs and interests
3. Invisible knowledge
4. “ Sew” networks
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4. “ Sew” networks
5. Co-working in projects
6. + classical model: - project management- creation and design- programming- testing- fundrising (AAL, Avanza, FP7…)
ACTIONS
Social learning
ICT learning
Cognitivelearning
Industrial Societyidentity
New identityfactors
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learning
Elders as:
• dependent
• cost
• sick
• symbol of past
• “bothering”
• pasive
Elders as:
• bearer of valuable social knowledge
• autonomous
• valuable
• pysically in dicline, intelectuallyvaluable
• creators of new ideas and solutions
SOCIAL TRANSFORMATION PROCESS
• Social Value• Meaning• Relationships
ACTIONS
Knowledgeby
experience
New ICT knowledge
Increase of social value
and individual self esteem
The value of project work: ADAT technology to senio rs
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• ITC training is not enough to change identity as “passive class”
• Work on projects is perceived by seniors as useful and as linking interests
• ACTIVE WORK on en sus intereses, empiezan a cambiar su identidad.
ACTIONS
7ARe.start
2. Research, compare, discover
3. Creationand design
1. Learn digital culture
7B. End
7C. New more evolved project
Citilab process
4. Project
5. DifussionCreation of narratives
6. Evaluation
Ciudadanos
Citilab tecnicians
Source: J. Colobrans
• Support• Knowledge• Management
• Citizenknowledge• Effects on City
ACCIONES
8. Digitalizationand closing
7. Integration of triple learning: cognitive, ICT
and social
B. PROJECTS
C. KNOWLEDGE
SeniorLab cycle
Innovación
1. “Sew” networks: difussion, lining to research groups, lobby, etc.2. Comercial Activity
10. Report and scientific difussion9. Evaluation
Seniors
4. Buildgroup
1. Recruitment: profileanalysis and selction
of seniors
2. Identifyinterests
3. Transforminterest in projects
5. Facilitate contencreation
6. Digital traning
A. PREPARATION
11. Return toSeniors
12. Selection and filtering of seniors
for higher levelactivities
METHODOLOGY
Social integration
How?
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Technologicalinnnovation
Employment
User driveninnovation
SOME CONCLUSIONS
• Senior population• Needs and services• Qualification of seniors• Unemployment• New senior profile
• Public resources• Capacity of publicadministrations
MORE LESS
Transformation of active seniors into productive senio rs is key to :• Give answer to new demands of 20% of population at a reasonable cost• produce new sustainable funding sources
• Overcome assisting approach;•Invest in knowledge society policies
WHO ARE WE AND WHY WE DO WORK THIS WAY
Spin off from Citilab
• The reference for open innovation and
Associated to the Madrid Scientific Park
• Members of the technology Transfer
We organize innovation
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• The reference for open innovation and citizen innovation in Spain
• Front end user driven innovationmethodologies and projects
• Co-development of Seniorlab
• Usability projects
• Embedded in the European Network of Living Labs
• Members of the technology Transfer Network
• Over 60 ICT companies
• Over 30 research groups
• Knowledge potential of over 450 top scientists and engineers
• Embedded in European research and technology networks
USABILITYUser centered
Innovation
Innovation WorkshopsWe organize innovation
WHO ARE WE AND WHY WE DO WORK THIS WAY
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Open InnovationProcesses
Knowledge management
Human Resources
Technology Transfer Unit
Project Management
Organizacional Readiness
Innovation Teams
ISO 9241-210
WHRE TO GET STARTED?
Seniorlab
Technology at your Rythm
At the beginning
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At the beginningEverything starts with a workshop