Wordcamp Montreal 2012SEO for Wordpress

1

SEARCH ENGINE OPTIMIZATION

2

SEO for Wordpress

Who The F*ck???• CT Moore @gypsybandito

• Founder Socialed.ca

• Former Agency Hack @nvi & @shareresults

• Former Editor @revenews & Blogger @acquisio

• Former Video Host @watchmojo & @hipmojo

• SEO & Social since 2005

SEARCH ENGINE OPTIMIZATION

3

SEO for Wordpress

Overview• Intro to SEO

• Keywords Research

• Onsite SEOo Page Titleso Meta Descriptiono Keyword Content

• Wordpress SEO Basics

• Advanced SEO for Wordpress

SEO 101

4

SEO for Wordpress

Indexation• Removing any barriers to search crawlers indexing all pages on your site

Relevance• Mapping site architecture to semantic verticals to reach ideal relevancy on targeted terms

Popularity• Balance the quantity, quality, & regularity of your backlink profile to maximize popularity

SEO 101

5

SEO for Wordpress

Relevance – keyword research

6

SEO for Wordpress

Free Tools• Google Adwords Keyword Tool

• Google Analytics

Google Adwords Keyword Tool• Global Search Volume

• Average CPC

Deliverables• Categorized Keyword List

Relevance – OnSITE SEO

7

SEO for Wordpress

The 3 Basics• Page Titles

• Meta Descriptions

• Copy & Content

Relevance – OnSITE SEO

8

SEO for Wordpress

Page Titles – 65 Characters

Relevance – OnSITE SEO

9

SEO for Wordpress

Meta Descriptions: 150-160 Characters

Relevance – Onsite SEO

10

SEO for Wordpress

Page Title• 65 Characters

• 1-2 Keywords + Brandname

Meta Description• 150-165 Characters

• Marketing Copy

• Call-to-Action

Relevance – Onsite SEO

11

SEO for Wordpress

Page Titles & Meta Descriptions• Homepage

• Posts

• Subpageso Abouto Contact Uso Etc…

• Category Pages

Relevance – OnSITE SEO

12

SEO for Wordpress

Page Copy / Content• Unique Content

• 250 words min (suggested)

• 2-5% Keyword Density

• Headers (H1, H2, H3 tags)

• Bullet Lists

Relevance – OnSITE SEO

13

SEO for Wordpress

Wordpress SEO Plugin (by Yoast)• Focus Keyword

o Article Heading (Post Title)

o Page Title

o URL

o Content

o Meta Description

• Page Analysis

Wordpress SEO Plugin (by Yoast)

14

SEO for Wordpress

Post/Page Optimization

Wordpress SEO Plugin (by Yoast)

15

SEO for Wordpress

Page Analysis

Indexation – Duplicate Content

16

SEO for Wordpress

Indexation – Duplicate Content

17

SEO for Wordpress

Dynamic Pages• Homepage

• Posts

• Categories

• Tags

• Date Archives

• Etc…

Indexation – Duplicate Content

18

SEO for Wordpress

Troubleshooting • Unique Content

o Page Titles

o Meta Descriptions

• Post Excerpts

• NoIndex

• Nofollow

Indexation – Post Excerpts

19

SEO for Wordpress

Indexation – Post Excerpts

20

SEO for Wordpress

Post Excerpts• Homepage

• Category Pages

• Tag Pages

• Archive Page

• Etc…

Indexation – Noindex

21

SEO for Wordpress

Dynamic Dupicate Content• Homepage

• Post Pages

• Category Archives

• Tag Archives

• Date Archives

• Author Archives

Indexation – Noindex

22

SEO for Wordpress

Indexation – Noindex

23

SEO for Wordpress

Source Code<meta name="robots" content="nofollow" />

Robots.txtUser-agent: *Disallow: /tags/Disallow: /archives/Disallow: /etc…/

Noindex – Wordpress SEO Plugin

24

SEO for Wordpress

Questions

25

SEO for Wordpress

T F ???• Raise Your Hand

• Buy Me a Drink

• Email Me ct@gypsybandito.com

• Tweet Me @gypsybandito