Post on 17-Jan-2017
transcript
SEMSEO Vs SEM
What’s The Difference!
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Concluding Points Definition Orientation Listing & Credibility Elements What to do? Visibility & Conversion Cost-factor Ranking
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1. Definition
SEO
Optimizing website for pulling explosive traffic
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SEM
Quick & clear advertising to gain instant visibility
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2. Orientation
SEO
Organic-search result orientedUnpaid and paid optimization of web
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SEM
Marketing orientedPaid campaigning, like PPC and SMM
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3. Listing & Credibility
SEO
Free listing on relevant keywords Organic listing gains credibility
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SEM
Paid-listing based on CPC and PPCDoubtful credibility due to paid campaigning
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4. Elements
SEO On-page optimization:
Integrating selected keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.
Quality blog posts and page copy Formatting page URLS Optimizing page load speed Acquire Google authorship Social sharing integration within your content etc.
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SEOOff-page optimization:
Creating a high quality, natural backlink profile Social sharing signalsSocial bookmarking etc.
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SEM
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PPC listing and paid searches for advertising: Track conversion Managing budget Fine niche keywords Quality content Quality score
5. What to do?
SEOAlign website in search engine for ranking
purposeClear navigation in featuring websiteEasy to understand information for searchers
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SEM
Quick and clear ads creationBidding on keywordsMay confuse the traffic
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6. Visibility & Conversion
SEO
Time-consuming (approx. 3 to 6 months)Continuous process
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SEM
InstantMomentary process
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7. Cost-factor
SEO
Cheaper
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SEM
Expensive
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8. Ranking
SEO
Unpredictable FluctuatingSearch engine algorithm casts impact
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SEM
Predictable Instant top rankLittle impact of search engine algorithm
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Thank You
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