Post on 21-May-2015
transcript
How Invitation-Only Sites are Revolutionizing Search Marketing
Philip James, Founder• Founding CEO of Snooth, world’s largest
wine website• Instrumental role in world’s highest altitude
rescue on Mount Everest
Lot18 at SES
$10m in angel and VC fundingFounded by Philip James and Kevin Fortuna
Past exits total $500mm
Membership ecommerce site for wine and epicurean products
We connect you directly with producers around the world
User acquisition acronyms: PR, SEO, SM, MGM, PPC
Three zones of value in Search Marketing
New form of e-commerce emerging…
Invite sites are a different form of e-commerceo Constant influx of new productso More niche, curated selection
Commerce & content are blurring…
Invitation-only sites like Lot18 allow foro Deep, educational and relevant content
…Which drives demand generation, not just demand fulfillment
Shift of commerce focus to drive lead generation, not sales
• Content and Commerce blurring
• Demand generators sharing in demand fulfillment
• Focus on lead gen, not sales (at first)
In summary
How Invitation-Only Sites are Revolutionizing Search Marketing