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New Model Best Seller Program

SESSION #8With New York Times Best-Selling

AuthorPeggy McColl

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Overview - This Class

Creating an ongoing month-by-month revenue stream … how to continuously grow your list … taking your message to the stage, and generating maximum “back-of-room” sales (and weaving your message seamlessly throughout your presentation without sounding “salesy” or pushy)

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On-Going Revenue Streams

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Opportunities

Sell new or old products to new clients

Sell more products to existing client base

Sell monthly services (recurring revenue) to new or to existing clients

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Sell More Products to Existing Clients

Create a funnel by offering a freebee ($0)

Offer a low priced product/service ($10 - $100)

Mid Range ($200 - $1000) Higher End ($2000 - $8000) And, perhaps a Super High End

($8,000 and up)

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Monthly Recurring

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Spiritual Cinema Circle

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Offer a FREE Subscription

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As a Member

$21 / Month Plus S & H

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Promotions

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Easy to Apply/Easy to Get Out

Satisfaction Guaranteed… If at any time, for any reason at all, you decide

you're not satisfied, you can simply cancel your membership and we'll stop sending you movies each month. But even if you do cancel, all the movies you've received up to that point are yours to keep!

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Lanny Morton w. Bob Proctor

6 Minutes to Success with Bob Proctor 360,00 optins – free trial 10,500 people subscribed On average billing $57/ month $598,500/month in revenue $7,182,000 in annual revenue

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Bob’s Streaming Club

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Challenges with On-Going

Attrition New Content Valuable/Engaging/Outstanding Content Growth

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Dr. Shad Helmstetter

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List Building

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List Building Methods

Have an opt-in on your site Give something away on

your site Ask someone else to put an

optin of yours on their site Ask others to give away

your freebees Get highlighted on blogs, in

newsletters, on websites with a tagline to go to your site and signup

Do a direct mail (ole fashioned post office – people go to a website and enter)

Run a contest/giveaway At a “live” event have a sign

up sheet On radio/interviews/tv send

people to a website to get a resource

Give away and ebook Ask others to tell others

Brian Proctor’s List

Bob Proctor Insight of the Day http://www.insightoftheday.com/default.asp?affid=83

7230

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What did Brian do?

Acted on his idea Put together some quotes Created www.insightoftheday.com Promoted it on Bob’s website (

http://bobproctor.com) Used a payment “system” to take payment with

affiliate tiers (two tiers) Started to send out the “insights” day with a

request to “send to your friends” Offered a time-limited offers and generated

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Advantages & Challenges

It was a great idea His Father’s reputation Simple People loved it & told

others Didn’t have to create

any products or have services to sell

Wasn’t sure if it would “fly”

Father wasn’t keen Had to invest in

getting a website ready and securing a shopping cart for payment

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Build a List & Build Visibility

Make it free Monetize with advertising

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Chris Downie

Member-based website focused on goal setting, fitness and motivation

Membership is FREE Over 15 million people have joined At any given time between 1 and 2 million

people are using the site to manage their weight and reach their goals

www.sparkpeople.com

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Back of the Room Sales

Speaking Engagements

Become Proficient at Speaking Join Toastmasters Get a Coach Practice & Deliver Enhance your Online Business Earn/Charge Speaking fees Offer Products/Services from the Stage

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Your Speech/Presentation/Message

People want to be entertained MORE than educated

Share Stories Organize Share from Your Heart Tell them what you are going to give them Give it to them Tell that what you told them Make the offer! Take the order!

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The “Selling” Part

Use words like “invitation” Special Offer Not Available ANYWHERE Else Only for those who are committed Who this is NOT for Sense of Urgency (first 10, until 5pm today)

Additional Suggestions for Your Speaking Engagements

Take photos/Use for promotional purposes Capture video/Use for promotional purposes Post upcoming & past events on your site Offer to speak at events Do your own events Stay for the entire event (network) at other

events Capture email addresses at the event Make an offer from the stage

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Opportunities are …

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Best Seller Mega Minds $2000 OFF

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QUESTIONS?