Marketing: Strategy & PlanPrepared and presented by:

Zeina Hani TalhaRuba Abdel-Zaher

Session 2 – Corporate Leaders

Who are you again?

انتووووو مييييييييين

؟

I. What is a marketing strategy?II. How to create a marketing strategy?III.What is a marketing plan?IV.How to create a marketing plan?V. Summary

Creating a Marketing Strategy

Segmentation Targeting Differentiating Positioning

segmentation

1 -Geographic Segmentation

Egypt:• McFalafel

Saudi Arabia:• McArabia

2 -Demographic

Male: Female:• Birell • Galaxy

Gender

Age

Income

Occupation

Education

3 -Psychographic

High Class:• Ferrari

Middle Class:• Hyundai

Low Class:• Vespa

Social Class

Life Style – Video

Healthy Unhealthy

Life Style

4 -Behavioral

Ramadan Eid

Occasions

Targeting

Undifferentiated•Our Marketing Mix:

The Whole Market

Differentiated•Gold Tickets: Segment

1 •Silver Tickets: Segment

2•Bronze Tickets:

Segment 3

Concentrated•Marketing Mix 1:

Segment 1

Socially Responsible Targeting

Differentiating

Positioning

Implementing The Strategy

What is a marketing

plan?

Situational Analysis Target Audience

Marketing Goals Tactics

Marketing Budget

1 -Situational Analysis

Swot analysis

2 -Target Audience

Geographic Demographic

Psychographic Behavioral

3 -Marketing Goals

4 -Tactics

According to: Types of Customers

Platinum

Gold Silver

5 -Budget

summary

Any questions

• Ruba Ahmed Abdel Zaher: 01118459157• E-mail: Ruba.Zaher96@gmail.com• Facebook Account: https://www.facebook.com/roba.a.abdelzaher

• Zeina Hani Talha: 01014469535• E-mail: Zeinahani96@yahoo.com• Facebook Account: https://www.facebook.com/zeina.hani.7

• Corporate Leaders Facebook Group: https://www.facebook.com/groups/199705387062114/?fref=ts