"Setting the Stage for Social" by James Soto

Post on 05-Dec-2014

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"Setting the Stage for Social" by James Soto, CEO at Industrial Strength Marketing. Presented at Murmuration 2012.

transcript

Setting the Stage for Social

VS

The Past is the Best Indicator of the Future

Fundamental

Tradition and Technology

Integrated Marketing Media

Event though it is sometimes a game, it isn’t a game

Social Media Fiasco #1

Social Media Fiasco #2

Social Media Fiasco #3

The Colbert Report “Nissan’s ‘Leaf Wave’ Deadline Video

Introducing Robert Brown

Social Politics 101

We are doing a lot with the customer do we have it right?

TARGE

TED

ENGAG

ED

AGREE

ABLE

ADVOC

ATE

PURCHA

SING

CONNE

CTED

It’s all coming together. You better get it together

Technology creating new agile roles

Case in Point

Case in Point