Shopify & Ecommerce Design Workshop

Brad GrossIT Tools & Methods

What is Ecommerce?

Ecommerce

What are some examples of Ecommerce?

Do you actively participate in Ecommerce activities? Why or why not?

Workshop Objectives

Using Shopify Ecommerce Software an individual interested in selling a product or service will be able to create a basic functioning website for transactions to occur.

Using Shopify Ecommerce Software an individual will create two unique product collection pages, an About Us page, and a Blog post on their Ecommerce website.

An individual will gain knowledge and insight into the current Ecommerce world and how it can be utilized for personal, business and educational practices.

My Personal History with Ecommerce

eBay and gaining experience early

Working/discussing ideas with friends

Charleston

My Memories Film

Eiffie

What is going on now?

How Does It Relate to Instruction?

The subject matter of Ecommerce is taught

Not enough hands on experience for students

Can lead to a potential career path/college major

Example

Handout and Discussion

Resources

• Teaching resources will be uploaded to scholar

• Lynda

• Forums/Online Community

• Blogs

• Video Tutorials (Youtube, Vimeo, Etc.)

Important Features of Ecommerce SoftwarePrice/Free Trial

Templates

Order Tracking

Mobile Compatibility

Payment support

Marketing Tools

Customer Support

Why I chose Shopify

Shopify Video

Popular

Community Support

Mobile App

Availability of a Trial

Current Client List

Examples

Log In

The Dashboard

Themes

• Look at it from a customer perspective

• Simplicity (Menus, Checkout, etc.)

• Works toward your strengths( pictures, video, etc.)

Setting up a Collection

Go to Navigation underneath ‘Your Website’

Click Edit Link List under Main Menu

Change the Name of Collection 1 and Collection 2 to your pleasing

Click Save

Editing your Collection

Click Collections underneath ‘Your Store’

Click the Collection you want to edit

Change the Title and Add Description

Click Add Products and click the specific product to add to your collection

Click Save

Editing Your Product

Click Products underneath ‘Your Store’

Click the Specific Product you want to edit

Change the Title and a Description

In Inventory & Variants, click Edit and fill out the information accordingly

Ensure the Product Photos are in a correct order

Make sure the product is added to the correct Collection

Click Save

Product Photos

Clean

Show Multiple Angles

Proper Color Correction

Basic Checklist

Rename each Collection

Have at least one product with description in each collection

Reorder the product photos

Edit the About Me/Contact Us Page

Add a blog post

Social Media/Marketing

My Tips

Patience is Key

Take Proper Photographs

Learn Time Management Skills

Utilize Technology to Work for You Instead of Working for Technology

Be Prepared to Work for Free

Keep Track of all your Expenses

Be a Trustworthy Merchant but Don’t

Trust Everybody

You have to be/act older than you want to

Get in the right Environment

Take a Shot and Have Fun!

Final Assignment

Fill out and prepare a 30 second pitch to the class as if we are potential investors in your business

Final Assignment

Fill out and upload a 30 second podcast in which you pitch your potential business to investors.