Shoppers stop presentation

Post on 08-Jul-2015

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INTRODUCTION• Type - Public

• Industry - Retail

• Founded - 1991

• Headquarters - Mumbai , India

• Area served - India

• Revenue - US $ 320 million

• Employees - 14000

• Founded by - K. Raheja corp group

HISTORY OF K. RAHEJA CORP.

GROUP

• Established in 1956

• Chief business area include real estate,hospitality and retailing outfits.

• Entered the hospitality sector in 1981.

• In 1991 the group revolutionized the retailsector scenario in India.

KEY PERSON

[Govind s. Shrikhande]

Back ground and executive profile of

Mr. Govind s. shrikhande

• Qualification - B.tech , MBA ,

• Managing director , Customer Care Associate &Executive Director at shoppers stop Ltd.

• Served as CEO of shoppers stop Ltd. Since July 29 ,2006 & also served as its President since august2009

• He has been with Shoppers stop Ltd. Since 2001

ADVERTISING

SHOPPERS STOP OFFERS OF THE FOLLOWINGADVERTISING OPTION

1. Car and bike display

2. Cash memo branding

3. Sampling

4. Trial room branding

5. Kiosk based promotions

6. Pillar branding

7. Floor graphics

8. Washroom graphics

9. Mall advertising

10. Wall advertising

SS ADVERTISING VIDEO

REPOSITIONING

• On April 24, 2008 unveiled its new logo• The tagline was also changed• Rebranding exercise to reposition itself as a ‘BRIDGE

TO LUXURY’ • In mid – 2000’s shoppers stop started to lose its market

value• Faced competition from several retailers • Came with several initiatives• Started new concept• Started an environmental awareness called ‘Think

Green’

SHOPPERS STOP

Starts something new

SHOPPERS STOP’S SISTER

STORES A .

1.Crossword

bookstores

2.Home stop

3.Brio

4.Desi cafe

5.Hypercity

B .

6.MAC

7.Mother care

8.Nuance group

9.Hyper city Argos

10.Time zone

SWOT ANALYSIS

STRENGTH• Loyal customer base of

78200 first citizen member

• Increasing footfalls and

conversion rates

• Strong and well established

management team

• Systems and process

WEAKNESS• Employee retention

• Inadequate promotional strategies

• Uneven distribution network

• Follows low – risk strategy

SWOT ANALYSIS

OPPORTUNITY• Geographical area

• Preferred partner for

foreign players

• Hyper city – An entry

into value retail

THREAT• Threats of new entrants

• Economic slowdown

• Competitive revelry in

the industry

AWARDS AND RECOGNITIONS

• Awarded by “the hall of fame”.

• Won “the emerging market retailer of the year” on April 10, 2008.

• Listed on BSE.