Jacqueline is a 32 year old woman who really wants to wear fashionable/Chic and stylish clothes. But neither she has the patience nor the eye to pick up the right stuff when she goes shopping. She cannot afford an expensive personal stylist & online sites of little help as they are algorithm based & not customized for her and every time she looks at somebody who is fashionable/chic ,she is wondering if that style will suit her?

Then we have Sally who loves to shop, knows the latest trends in fashion, is the “go to” person for all her friends when it comes to shopping for clothes & shoes

We all do know these “STYLE STALKERS” &“WANNA BE RACHAEL ZOEs” in life. What if we could connect these two

people?

PERSONAL STYLIST WHO FITS YOUR POCKET

Making personal shopping experience affordable, convenient & accessible!

WHY SHOPPING BUDDY NOW?

$ 762 MN & 4.1%

TOO MANY CHOICESBIGGER OPPORTUNITY

MARKET RESEARCH

Q1: Would you hire a Personal Shopper/Stylist service for shopping?Q2: Will you be interested in helping people shop and make some money of it?

Yes! I shop better for people than for myselfYes! I shop better for

people than for myself

Probably can’t afford, but I wish I could

Probably can’t afford, but I wish I could

Yes! It’s very convenient. Specially for special occasions!

Yes! It’s very convenient. Specially for special occasions!

Would love to! But I hope it is not one of those online quiz!!

Would love to! But I hope it is not one of those online quiz!!

Yes! I’d love to, it must be a fun job to

do

Yes! I’d love to, it must be a fun job to

do

Yes! If had more money..

Yes! If had more money..

MEET JACQUELINE!• Jacqueline is 32 years old

• She lives in NJ & commutes to NYC for work

• Works as a Marketing Strategist at Oracle

• She earns $70 K per annum

• Extremely busy at work & home

• She is always fighting to balance her time

• The most important thing in her life is she wants to move up the ladder

• More importantly “SHE WANTS TO START LOOKING THE PART”

• She watches shows like “What not to wear”, “Modern Family”

More about Jacqueline

• NEVER EXPERIMENTS WITH STYLE & FASHION

• SCARED & SHY TO TRY NEW TRENDS

Jacqueline’s Pain Points

•Overwhelmed with choices available

•No time or interest to shop

•Doesn’t know what fits her well

• Aspires to be well dressed and fashionable but doesn’t know how

•Looking for some body who can help her with shopping

• Cannot afford an expensive personal stylist & hates the algorithm driven online stylist

MEET SALLY!

•Sally is 25 years old

•She is a Sales Associate at Victoria Secret

More about Sally

•Always on top of fashion, new trends, style

•knows where to find the great deals

•Expert in fashion and style among her friends and family

•“Go to” person when it comes to fashion and style for her friends and family

•Wants to make extra money by making her passion, a side income

SHOPPING BUDDY: LOOK & FEEL

HOW ARE WE MAKING MONEY?

• Premium Memberships

• Brand Affiliations & Display Advertising

COMPETITION

Competitive Landscape

AFFORDABILITY PERSONALIZATIONFREEDOM

OF CHOICE

NON ALGORITHM

DRIVEN

Personal Experience/Freedom

of choice

Personal Experience/Freedom

of choice

Personal Experience/Freedom of

choice

Personal Experience/Freedom of

choice

COMPETITIVE ADVANTAGE

HOW ARE WE REACHING OUR TARGET AUDIENCE ?

ONLINE:•SEO•PPC•DISPLAY ADVERTISING•BLOGGER OUTREACH•SOCIAL ADVERTISING

OFFLINE:•PARTNERSHIPS WITH BRANDS•FASHION MAGAZINE•PR BUZZ•WOM•ACTIVATIONS IN MALLS

AWARENESS ACQUSITION

ONLINE:•WEBSITE•STYLIST CHAT WIDGET•REVIEWS•OFFER PROMO CODE•EMAIL MARKETING•MOBILE ADVERTISING

OFFLINE:•DIRECT MAIL

ACQUSITIONRETENSION

ONLINE:•REFERAL PROMOS•SOCIAL SHARE OFFERS•EMAIL MARKETING•MOBILE ADVERTISING

OFFLINE:•DIRECT MAIL

KPIs & MEASUREMENT

• REGISTERED USERS• JOB POSTINGS & STYLIST

POSTINGS

• SUBSCRIPTIONS• PROMO CODE

REDEMPTION

• RENEWALS• REFERALS

AWARENESS

ACQUSITION

RETENSION

THE TEAM THAT MAKES IT HAPPEN!

MONEY, MONEY, MONEY

Assumptions:•The number of users in the first year based on the assumption that 2% of the Population of the women in the 5 target cities•The % of premium members assumed as 5%, 15% & 20% of the user base.

MEMBERSHIP GROWTH

REVENUE PROJECTION

Assumptions:* 2 Streams of revenue: Subscription & Advertising•The subscription fee per month is assumed at $9.99•Some assumptions also on the number of months of subscription paid by the members.•In the first year membership paid only for 6 months & for 8 months in the subsequent years

REVENUE (SALES) 1st Year 2nd Year 3rd Year TOTALCategory 1 (Subscription Fee-

$9.99/Month)$171,623 $1,029,769 $2,059,538 $3,260,931

Category 2 (Advertising) $0 $300,000 $390,000 $690,000TOTAL REVENUE (SALES) $171,623 $1,329,769 $2,449,538 $3,950,931

COGS N/A N/A N/A N/A

GROSS PROFIT $171,623 $1,329,769 $2,449,538 $3,950,931

EXPENSES

Salaries $300,000 $315,000 $378,000 $993,000Ultilities - - - -

Telephone/Internet $1,000 $1,000 $1,000 $3,000Rent $0 $0 $48,000

Insurance $1,000 $1,000 $1,000 $3,000Web Development $35,000 $1,800 $1,800 $38,600

Others $1,000 $1,000 $1,000 $3,000Advertising/Marketing $125,000 $137,500 $151,250 $413,750

Launching Event/Branding Event $5,000 $0 $0 $5,000TOTAL EXPENSES $468,000 $457,300 $582,050 $1,507,350

NET PROFIT/LOSS ($296,377) $872,469 $1,867,488 $2,443,581

PROFIT & LOSS PROJECTIONS

FUTURE PLANS

• Brand associations with retail partners & online retailers

• Launch exclusive services for stylists like knowledge corner to upgrade their knowledge & skills. Help them to become certified

THANK YOU