Should you have a Facebook page is like asking a builder if he should have a hammer (2010)

transcript

1. Social Media Guidelines

2. Social Media Tools 101

3. Great Social Media

strategies

“Simply put, the groundswell is a social trend in which people use technologies to get the things they need from each other instead of from companies.”

GROUNDSWELL “Winning in a world transformed by social technologies”

Social Media Guidelines

1. Be respectful.

2. Be a leader.

3. Be responsible.

Be respectful.

Be a leader.

Be responsible.

1. Be respectful.

2. Be a leader.

3. Be responsible.

Really unhappy

Really, really unhappy

Really unhappy

We get in contact

Really unhappy

We get in contact

Getting happier

Really unhappy

We get in contact

Getting happier

Now we’re all happy

Really happy

1,258 followers

If she remained unhappyshe not only damages our brand

She candamage

our revenue

She’s our target audience

Her 1,258 followers are our target audience

If 10% of her followers wereconsidering Murdoch = 125 people

If she negatively influenced 10% of those 125

that’s 12 people

who might no longerconsider Murdoch

12 people is about $450k over 3 years

(not to mention reputation)

Cost to save : $15,000/yr

Cost to save : $15,000/yrMonitoring Tools: $9,000/yrTweetdeck: FreeOne social butterfly: $6,000/yr

ROI: 2,900%

Cost to save : $15,000/yrMonitoring Tools: $9,000/yrTweetdeck: FreeOne social butterfly: $6,000/yr

ROI: 2,900%

And our social butterflysoothed at least 5 twitter-tantrums in the last 6 months.

Social Media Tools 101

Objective?

P.O.S.T

People

Objective

Strategy

Technology

Planning

We want to do something in social media!

6 monthsP.O.S.T Content

strategy.

Guidelines.

Crisis Management.

Education.

Trial Ready for public consumption

Facebook is a social networking website … Users can

add people as friends and send them messages, and

update their personal profiles to notify friends about

themselves. Additionally, users can join networks

organized by workplace, school, or college. The

website's name stems from the colloquial name of

books given to students at the start of the academic

year by university administrations in the US with the

intention of helping students to get to know each

other better.

• Connection• Self-expression• Entertainment• Discovery

• Pages• Community pages• Groups• Share this• Like this• Events• Donate• Plus whatever tomorrow brings…

Twitter is a social networking and microblogging

service that enables its users to send and read other

users' messages called tweets. Tweets are text-based

posts of up to 140 characters displayed on the

author's profile page. Tweets are publicly visible by

default, however senders can restrict message

delivery to their friends list. Users may subscribe to

other author tweets—this is known as following and

subscribers are known as followers.

Twitter is a social networking and microblogging

service that enables its users to send and read

other users' messages called tweets. Tweets are

text-based posts of up to 140 characters displayed

on the author's profile page. Tweets are publicly

visible by default, however senders can restrict

message delivery to their friends list. Users may

subscribe to other author tweets—this is known as

following and subscribers are known as followers.

• Influence• Brevity – 140 characters!

• Accessibility• Interaction• Versatility• Anonymous

• Lists• Re-tweet• Tweet this•@mentions• trending topics• Twitpic & Twitvid• plus whatever tomorrow brings…

LinkedIn (pronounced /ˌlɪŋkt.ˈɪn/) is a business-oriented social networking site. Founded in December 2002 and launched in May 2003,[2] it is mainly used for professional networking.

• Connections• Personal branding• Interact• Discovery• Self-expression (work-way)

• Groups• Connections• Job listings• Follow• Answers• plus whatever tomorrow brings…

Foursquare is a location-based social networking website, software for mobile devices. Users "check-in" at venues using a mobile website, text messaging or a device-specific application.[2] They are then awarded points and sometimes "badges.”

• Brevity• Versatility• Game• Discounts and freebies• Recognition • Social currency• Tie to offline activity

• Badges• Check-in• Ping friends• Become a Mayor• Unlock specials• Share venue tips• Add to your to-do list

Great Social Media

Strategies…

6 months

“Volunteer”“Help”“Donate”

800 Red Cross ChaptersPLUS thousands of:• Staff• Blood donors• Contributors• Emergency responders

$130 millionSince 2006

What next?1. Know the social media guidelines.2. Do your homework (POST). 3. Talk to us if you’re looking to

embark on something.